Sr Manager Brand & Product Marketing

Andersen Corporation • Bayport, MN

56d

About The Position

The Sr. Marketing Manager for Andersen is responsible for overseeing brand marketing, product marketing, and customer insight functions. This role is pivotal in setting the long-term strategic direction for the Andersen brand, making high-impact decisions that drive market demand and enhance brand and product preference. By gathering and assessing customer and marketing data, the Sr. Marketing Manager ensures that customer insights inform marketing strategies and decisions, ultimately contributing to the overall market success of Andersen’s products.

Requirements

• BSBA in marketing or related field
• Minimum 10 years of brand and marketing experience with a proven track record leading successful, large-scale marketing campaigns; agency and design experience preferred.
• Able to define and executive against long-term strategies that drive business outcomes
• Sets high standards for expertise.
• Supports company-wide collaboration.
• Experience managing high-performing teams and demonstrated ability to lead with empathy.
• Able to make critical decisions while managing risk.
• Adept at navigating organizational change and ambiguity.
• Advanced data analysis, strategic planning skills needed to enable data-driven decisions.
• Fosters a culture of continous learning and innovation; leads with growth mindset.
• Stays apprised of industry trends and techniques and brings forward innovative ideas.
• Strong written and verbal communication skills that enables engagement at all levels of the organization, including executive leaders.

Nice To Haves

• agency and design experience preferred.

Responsibilities

• Develop and execute strategies to build and strengthen the Andersen brand.
• Define and maintain brand standards, manage brand education, and oversee activation to ensure consistent identity and messaging across all channels.
• Monitor and measure brand performance and perception.
• Manage large scale, national brand marketing campaigns and initiatives to drive brand preference and choice.
• Develop differentiated product positioning and messaging for Andersen products.
• Plan and execute marketing campaigns and go-to-market strategies.
• Equip sales teams with tools and materials to sell effectively.
• Manage product launches for successful market entry.
• Conduct ongoing market research to understand trends and customer needs.
• Develop and maintain customer personas to guide marketing strategy.
• Implement a customer insights model for consistent data collection.
• Establish processes to integrate insights into marketing strategies and business decisions.
• Regularly communicate customer-driven insights to stakeholders to inform product development, marketing campaigns, and overall business strategy.
• Manage high-performing team and key agency partnerships.
• Manage brand and product marketing and large scale media budgets.
• Other duties as assigned by manager.
• Manages direct reports; provides ongoing mentorship and development of junior team members.
• Collaborates with a diverse group of senior internal and external partners, including responsibility for leading major cross-functional initiatives that drive organizational change.
• Provides brand guidance to large group of internal and external partners.

Benefits

• 401 (k) Plan, Employer Fixed Contributions & Company Matching
• Profit Sharing
• Medical, Dental and Vision Coverage
• Flexible Spending Accounts (FSAs), Health Savings Account (HSA) and Health Reimbursement Account (HRA)
• Life Insurance
• Paid Time Off & Paid Holidays
• Paid Maternity Leave & Paid Parental Leave
• Career Growth Planning & Nationwide Career Opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees