Sr Manager, Brand Marketing, Family Active

Gap Inc.-posted 3 months ago
Full-time • Senior
5,001-10,000 employees
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The Senior Brand Marketing Manager – Kids, Baby & Family is a strategic, creative, and results-driven leader who will drive marketing initiatives that connect with parents, caregivers, and young families. Reporting to the Director of Kids/Baby/Family Brand Management, this role will be responsible for shaping the narrative, developing engaging content, and executing high-impact campaigns that fuel brand awareness and customer loyalty.

  • Develop and execute a comprehensive 360° marketing strategy for the Family Active category, aligning with brand vision, seasonal priorities, and business goals.
  • Drive the creation of engaging, movement-inspired content and campaigns that resonate with active families across digital, social, and in-store channels.
  • Collaborate with social and creative teams to produce platform-specific content that celebrates active lifestyles and family moments.
  • Work closely with Creative, Merchandising, Product, PR, Media, and eCommerce teams to ensure cohesive storytelling and seamless execution across all touchpoints.
  • Analyze campaign performance and consumer behavior to inform future strategies and optimize engagement and conversion.
  • Ensure a unified brand experience across physical and digital environments, enhancing the customer journey and brand perception.
  • 7–10 years of brand marketing experience, ideally in activewear, lifestyle, or consumer goods.
  • Proven success in developing and executing multi-channel campaigns for family or movement-oriented audiences.
  • Expertise in social-first marketing, influencer engagement, and digital storytelling.
  • Strong cross-functional collaboration skills and ability to lead complex initiatives.
  • Passion for active lifestyles, family engagement, and building meaningful brand connections.
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