Sr. Manager, Brand Activation and Public Relations

Archtop Fiber.•Kingston, NY

6d•$100,000 - $120,000

About The Position

At Archtop Fiber, our mission is to be the true fiber of your community. We believe in the power of local connectivity and dedication to bridging the digital divide in rural and suburban cities across the Hudson Valley and beyond. We have seen how larger cities often receive priority for broadband infrastructure upgrades, leaving smaller communities underserved. That’s why we prioritize serving “Main Street” communities by investing up to $350 million in private funding to build over 2,500 miles of fiber-optic infrastructure. Our commitment extends beyond providing reliable Internet and Phone services – we’re not just living and working in Kingston, NY we are fully committed to our awesome community. From our fantastic community programs to fueling economic growth with improved connectivity and an abundance of tech-driven jobs, we’re all about bringing fun and excitement to our neck of the woods! We’re looking for a strategic, energetic Sr. Manager, Brand Activation & PR to lead how Archtop Fiber shows up in our communities — driving advocacy, differentiation, and measurable subscriber growth through smart storytelling, standout local experiences, and high-impact partnerships. This is a revenue- and ROI-focused role with strong local ownership. You’ll be the connective tissue between brand, community, sales, and public affairs — ensuring our investments in PR, events, and partnerships directly support subscriber growth and long-term brand equity. WhWhat You’ll Do The Sr. Manager, Brand Activation & PR is responsible for unifying and executing our public relations, brand activation, social media, and government affairs communications . You’ll lead a team of Community Development Managers and partner closely with Sales, Marketing, Government Affairs, and Operations to deliver programs that drive awareness, advocacy, referrals, and sign-ups .

Responsibilities

Public Relations (local and industry-facing)
Brand Activation & Community Marketing (events, sponsorships, partnerships)
Social Media & Community Engagement
Government & Civic Communications
Brand Ambassadors & Referral Programs
Lead Archtop’s PR strategy in partnership with our agency — locally and within the fiber/broadband industry.
Build and maintain strong relationships with local media, industry press, influencers, and community leaders.
Draft press releases, op-eds, executive communications, and talking points; manage media outreach and interview prep.
Proactively surface compelling stories that reinforce Archtop’s brand differentiation, local investment, and customer value .
Own the strategy and execution of local brand activations that drive awareness, advocacy, referrals, and subscriber growth.
Lead and develop a team of Community Development Managers responsible for local events, sponsorships, and grassroots programs.
Ensure local ownership at events , with a clear focus on revenue impact, lead generation, and conversion.
Build and scale Brand Ambassador and referral programs that turn customers, employees, and partners into advocates.
Expand relationships with civic, nonprofit, and social organizations to deepen community presence and credibility.
Ensure consistent quality, brand alignment, and operational excellence across all local initiatives.
Own performance metrics for local marketing investments, including event ROI, cost per lead, conversion, and subscriber impact .
Partner with Sales to align field execution with goals and local opportunity.
Continuously evaluate which programs, partnerships, and sponsorships drive the strongest return — and reallocate spend accordingly.
Operate with a fiduciary mindset , treating local investments as revenue-driving assets, not just brand spend.
Develop and manage the social content calendar with a strong emphasis on local relevance and conversion .
Create and publish in-market content that highlights installs, construction progress, events, promotions, and community impact.
Act as the “ears and eyes” of the brand in-market — monitoring sentiment, identifying issues, and escalating insights quickly.
Track performance metrics and optimize content based on engagement, reach, and lead impact.
Partner with Government Affairs to support communication strategies with policymakers, municipal leaders, and community stakeholders.
Develop collateral, newsletters, and presentations that support advocacy, education, and local engagement.
Align messaging across policy, civic engagement, and brand initiatives to ensure a unified and credible voice.
Provide rapid-response communications support during key legislative, regulatory, or community moments.
Serve as the local intelligence hub for brand perception, competitive activity, and market dynamics.
Gather and synthesize insights from events, community conversations, social channels, and field teams.
Regularly share competitive and brand insights with Marketing, Sales, and Leadership to inform positioning and strategy.