Sr. Manager, Biddable Media - Arby's and Baskin Robbins

Inspire • Brookhaven, GA

81d

About The Position

The Sr. Manager will be responsible for leading all digital media activation efforts for 1 – 2 brands within the Inspire Brands portfolio. This role will work cross-functionally between Media Strategy & Planning, Consumer Analytics, Brand Marketing, and with Inspire’s media agency-of-record to develop and execute all in-house aspects of the broader campaign. Leading a team of 3 – 5 direct reports and collaborating with peer Managers and Senior Managers across Media Strategy & Planning to maintain business outcomes/insights performance reporting and financial stewardship across the brand portfolio.

Requirements

• 4 Year Degree Preferred
• 5+ years of hands-on experience in SEM, Paid Social or Programmatic and / or biddable media
• 5+ years working in media buying either on the agency side or the client side
• Experience managing people and projects
• Demonstrated experience in problem solving and managing multiple tasks
• Ability to lead teams and deliver results
• Excellent project management skills (proficiency in Excel/PPT/SharePoint will be key)
• Ability to balance multiple priorities and meet project deadlines
• Excellent oral and written communication skills
• Ability to lead and influence others
• Personal integrity, humility, an appreciation for the power of true teamwork
• Passion for the restaurant industry and desire to train in our restaurants to learn operations.
• A strong desire to help shape the future at Inspire Brands
• Self-starter personality who can operate with minimal supervision

Responsibilities

• Responsible for owning and overseeing all digital media activation for respective brand(s).
• Channels include: Programmatic, Paid Social, Biddable 3PD and Paid search.
• Ensuring team is executing campaigns according to brand/agency plans and continually optimizing to drive superior performance.
• Develop POV’s and strategic recommendations that will improve performance and aligns with the overall goals of the brand(s).
• Collaborate with external partners to drive joint business plans, strategic sessions, QBRs, and campaign performance.
• Work closely with the larger demand generation teams (Audience Planning, Analytics, Data and Tech) to setup and ensure audiences strategies are being properly implemented and tested.
• Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets.
• Ensure all partners and ad tech tools are being leveraged and your team is producing reports that display the impact of the media being bought.
• Work with your team to ensure billing and budget pacing is handled accurately and on time.
• Mentor, train, and develop jr level team members on biddable team to continually strengthen the department and assist in succession planning across your direct team.
• Push test and learn agendas to media and business performance.
• Delivery ad hoc campaigns and requests in a timely organized manner.
• Be partners to Media Strategy and planning as well as Publicis in buying and planning all media.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees