Sr. Manager - Audience Insights & Segmentation (Old Navy)
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About The Position
The Sr. Manager of Audience Insights & Segmentation is responsible for developing data-driven strategies for identifying actionable audience insights and segmentation approaches for the Old Navy brand. Sitting within the Marketing Intelligence organization and reporting to the Director of Audience Insights & Segmentation, you will serve as an embedded resource within the Old Navy organization tasked with leveraging first and third-party data sets to derive key insights and refine target audience segments for the brand's campaign/seasonal and evergreen marketing activities. As a brand-aligned resource, you will also ensure alignment to Old Navy's growth targets and objectives and surface recommendations for potential new audience segments. In this role, you will work closely with Gap Inc.'s Media Agency, and the Audience Data Strategy and Digital and Tech teams to ensure audience data connectivity and consistency.
