Sr. Local Performance Marketing Specialist
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About The Position
As a Sr. Local Performance Marketing Specialist on the Local Performance Marketing team, you will be responsible for tracking integrated marketing plans and providing coaching recommendations to franchise owners. Your role will involve monitoring, tracking, and coaching franchise business owners on their local integrated marketing plans, ensuring alignment with the customer journey and marketing funnel. You will focus on achieving acquisition, retention, reactivation, and loyalty goals for overall customer growth. Additionally, you will monitor key marketing performance metrics, both online and offline, with an emphasis on total qualified leads and cost per lead for franchise owners. You will present marketing plans during onboarding training sessions and coach franchise business owners on their integrated marketing plan recommendations to meet break-even targets. Your responsibilities will also include developing reporting on franchise business owner participation in key programs that drive qualified leads and revenue, supporting your manager in analytics review and monitoring performance KPIs.
