Sr. Lifecycle Strategist, Audience Engagement
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About The Position
Newsweek is looking to rapidly enhance loyalty among the millions of unique visitors who visit the brand each month. The team is seeking a data-driven lifecycle strategist that has technical knowledge and passion for lifecycle marketing and data architecture. The strategist will work with content and audience teams to identify and build audience segments and create campaigns that address readers where they are on their journey with the brand. The ideal candidate can comb through data for true insights – and have a pulse on the metrics that will move the needle for the business. Candidates should have a combination of data analysis and email marketing experience as well as a keen interest in maximizing the contribution of newsletters to audience acquisition and conversion for the Newsweek brand.
