Sr. Licensing Manager, Angry Birds

SEGA OF AMERICA INC•Burbank, CA

5d•$120,000 - $140,000•Hybrid

About The Position

As part of SEGA’s Transmedia West Consumer Products division, the primary scope of this position is to lead the rebuilding and re-establishment of the Angry Birds consumer products business across North, Central and South America as well as Europe. Working alongside the Vice President of SEGA Consumer Products as well as Rovio HQ in Finland, this position will play a pivotal lead role in driving the rebuilding of the massive consumer products business for the triple-A property Angry Birds. This is a newly created position to re-establish and grow the Angry Birds licensing business from the ground up Your deep experience in licensing and vision for top-tier IP consumer products will drive this ground-up, market re-establishment for Angry Birds at retail.

Requirements

Diverse network of top-tier licensees across Apparel, Accessories, Toys and other key categories
Bachelor’s degree in business, Marketing, Licensing, or related field.
7+ years of progressive experience in licensing, partnerships, or business development — ideally within entertainment, gaming, or consumer products.
Proven track record of building or re-establishing licensing programs in North America and/or Europe
Deep understanding of contract negotiation and revenue management
Strong negotiation skills with a thorough understanding of contract terms.
Exceptional relationship-building and assertive interpersonal skills.
Highly organized, detail-oriented, and capable of managing multiple projects
Ability to travel as needed for stakeholder/partner meetings, trade shows, and events.

Nice To Haves

MBA is a plus.
Passion for video games, mobile games, pop culture, and entertainment is highly preferred
Significant experience playing mobile games, specifically Angry Birds
Experience working on global licensing programs
Understanding of retail distribution channels and ecommerce dynamics.

Responsibilities

Own the strategic rebuilding of the Angry Birds licensing business to become a multi-million-dollar consumer product franchise in the next 3 years
Help develop and execute a licensing strategy for Angry Birds that aligns with broader Transmedia West and consumer products business objectives
Identify, pitch, and secure new licensing opportunities across apparel, collectibles, home goods, publishing, toys, and relevant consumer product categories
Oversee the day-to-day relationships with both hard lines and soft lines licensees, ensuring high product quality, brand consistency, and performance standards are met
Work with the VP of licensing to plan and execute the physical and e-commerce retail strategies
Lead business terms negotiations for new and renewed licensing deals, working closely with Legal, Accounting and Japan business counterparts.
Work closely with cross-functional teams including Brand, Creative, Product Development, Legal, and Japan to optimize go-to-market plans, as well as maintaining regular communication with Rovio’s Creative and Brand teams in Finland and Europe to ensure alignment on brand strategy and product approvals.
Regularly monitor mobile gaming industry trends, competitor activity, and consumer insights to identify new opportunities and potential risks.
Manage timeliness and accuracy of licensee forecasts. Provide status updates for internal stakeholders as requested.
Serve as a bridge between Rovio Transmedia Team and SEGA Transmedia West’s licensing execution team. Host regular strategy/business update meetings with Rovio HQ (via video con)
Other responsibilities are performed as assigned or needed.