Sr Lead, Pricing Strategy Analyst

Upwork•Palo Alto, CA

About The Position

Upwork Inc.’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, the Upwork family of companies enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond. Since its founding, Upwork Inc. has facilitated more than $30 billion in total transactions and services as it fulfills its purpose to create opportunity in every era of work. Learn more about the Upwork Marketplace at upwork.com and follow on LinkedIn, Facebook, Instagram, TikTok, and X; and learn more about Lifted at go-lifted.com and follow on LinkedIn. Upwork is looking for an experienced professional to join as Lead Pricing Strategy Analyst. We seek a strategic thinker and data-driven pricing expert responsible for developing, executing, and optimizing long-term pricing strategies across the Upwork Marketplace. This individual will work across several teams to develop pricing strategies, policies, and tools to enhance revenue and profitability for Upwork, in a way that is fully consistent with the value of the platform for its customers and stakeholders.

Requirements

Minimum of 5 years of experience in pricing strategy, strategy consulting, or corporate strategy, including developing and implementing monetization and pricing strategies, ideally with significant experience working with two sided-marketplaces and/or SaaS companies.
Experience in qualitative and quantitative analysis, statistical modeling, and data visualization tools .
Experience in customer research and pricing tests.
High level of attention to detail and ability to juggle multiple projects at once.
Capable of driving cross-functional alignment, turning a pricing strategy into a detailed execution plan and then reality.
Able to identify and develop solutions to complex problems from a strategic and operational perspective.
Able to analyze data and distill into actionable insights for senior leadership.
Capable of communicating concepts clearly and credibly to multiple audiences.
Self-motivated and thrives in a fast-paced environment.

Responsibilities

You will develop pricing proposals, drive cross-function alignment and leadership approval, implement enhancements and changes successfully, and measure impact and effectiveness for continuous improvement.
You will facilitate strategic decision-making by formulating and validating hypotheses through market, competitive, customer, and partner research and pricing experiments, employing rigorous analytical techniques.
You will conduct in-depth pricing and statistical analysis to evaluate and develop a framework of price elasticity and customer behavior impact.
You will be the expert on data and metrics, develop KPIs’ to monitor pricing performance, identify trends and opportunities, and turn metrics into actions that improve business results and pricing efficacy.
You will be the trusted partner with BU, sales, and other stakeholders to drive alignment on roadmap, value proposition, and pricing strategies, and to facilitate key product and marketing initiatives.
You will remain vigilant in monitoring market trends, competitive landscapes, and customer insights, recognizing them as pivotal factors in pinpointing pricing opportunities and spearheading pricing research and strategy.