Sr. Lead, Creative Advertising, Amazon MGM Studios

Amazon•Culver City, CA

63d•$151,000 - $249,600

About The Position

The Amazon MGM Studios team is seeking a Creative Advertising executive to join the Creative Advertising team. This leader will develop innovative, award-winning, and effective 360° creative advertising campaigns that drive viewership of our original series and movies. This role will lead and craft thoughtful, premium, and best-in-class campaigns that connect with customers across all channels. The ideal candidate will be a senior creative with proven entertainment campaign experience, able to inspire and collaborate with cross-functional partners while delivering culture-piercing creative in audiovisual (AV), print, social, and experiential initiatives. Previous experience in entertainment marketing is essential.

Requirements

10+ years of entertainment marketing experience at or with a creative/advertising agency, network, streaming service, or studio
Experience leading global, creative marketing campaigns and driving consensus around a strategic, creative vision across cross-functional teams.

Nice To Haves

A strong portfolio of work showing creative innovation with the ability to articulate big and breakthrough ideas across print, outdoor, AV, social, digital, events and experiential
Proven track-record of building strategic relationships with stakeholders, including cross-functional communication and collaboration
Proven success in creative project management and execution across all forms of media, print, video, social and digital mass media.
Experience defining workflows within marketing, production, or creative departments/companies
Has developed campaign(s) for global launch with unique creative in territory
Deep knowledge of storytelling, world-building and the customer journey
Strong verbal and written communication skills
Excellent presentation skills
Able to multi-task, work in a fast-paced environment and maintain a sharp attention to detail
Experience leading process improvements and/or operations tool implementations
Experience working with digital asset management tools
Working knowledge of Adobe Creative Suite and Microsoft Office
Bachelor's degree

Responsibilities

Personally ideate and develop innovative long-lead creative advertising campaigns that tell stories, connect with customers, and drive viewership of our highest priority original series and movies.
Maintain a strong point of view (POV) and creative vision that will capture audiences, with the ability to provide clear, concise direction to internal and external partners.
Craft high-level creative briefs and presentation decks.
Prepare photo shoot briefs, sketches, and comps that effectively communicate concepts and campaign direction.
Drive consensus for your campaigns by clearly articulating creative strategies and presenting concepts to peers, senior studio leadership, and executive producers/filmmakers.
Solve cross-functional business, customer, and stakeholder requirements while creating breakthrough creative work.
Think globally and across platforms, mastering the idiosyncrasies of each to create tailored content that drives marketing objectives.
Strive to create first-to-market ideas that raise the bar.
Analyze and action on customer insights and asset testing to validate creative vision.
Lead the execution of key campaign creative assets within budget and on time.
Elevate the creative output of internal resources and agency partners to ensure all marketing assets meet high standards of creativity, innovation, and brand association.
Manage highly visible and complex projects with wide impact across the business, spanning multiple territories, teams, and platforms.
Effectively direct and manage the development of all creative assets for campaigns, including but not limited to: trailers, TV spots, key art, out-of-home (OOH), digital, social, merchandising, and experiential.
Forecast resourcing needs and work with key stakeholders to drive project schedules while prioritizing and using resources effectively.
Manage blockers or obstacles in the creative process with confidence and clear communication.
Identify and implement appropriate processes to ensure an efficient and effective workflow.
Facilitate meetings with all levels of management, both internal and external.
Collaborate with the team to allocate, manage, and track budgets for creative asset development.
Promote collaboration with internal stakeholders and foster positive agency relationships to achieve high-level outcomes.
Proactively work to solve problems, communicate with senior management, and actively seek clarification when there is ambiguity.
Leverage experience and expertise, fostering learning and development for the team.