Sr Insights Manager, Marketing
About The Position
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here. A role on the Enterprise Insights team means you will be a champion for our current and future guests, inspiring the organization to act in their best interest. You will help partners build consumer-centric strategies and activations. As a Senior Insights Manager, Marketing Insights, you have responsibility for building Enterprise-wide empathy and understanding of consumers based upon important demographics, behaviors, needs, and attitudes. You will be responsible for designing and executing guest or consumer research to support key initiatives. You will be the primary contact for internal partners and will identify the appropriate research method, data source and vendor/supplier to execute work. Lead the design, execution, and measurement of advertising campaigns across all media channels, ensuring alignment with organizational objectives and delivering insights and strategic recommendations to senior leadership. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
Requirements
- 8+ years of consumer insights or market research inclusive of advertising measurement or marketing analytics.
- Experience working with marketing measurement solutions that include, but not limited to: campaign tracking, creative testing and development, brand lift studies, and experiential measurement; marketing mix modeling and multi-touch attribution modeling a plus.
- Ability to craft a compelling narrative around data and insights that makes them accessible and persuasive to senior leadership, stakeholders, or cross-functional partners.
- Evaluating potential risks based on data-driven insights and developing strategies to mitigate those risks.
- Ability to identify underlying causes of business problems through data and research rather than just surface-level symptoms.
- Ability to define and track Key Performance Indicators (KPIs) to measure business performance and ensure alignment with strategic goals.
- Synthesize data from multiple sources (e.g., Nielsen, MRI, SNL Kagan, and internal sources) into clear, compelling narratives
- Strong foundational knowledge of qualitative and quantitative research methods and tools, including the ability to diagnose data irregularities.
- Capable of managing multiple projects simultaneously.
- Ability to manage external vendors, including market research firms and data providers, ensuring quality and timeliness of projects.
Responsibilities
- Lead the design, execution, and measurement of advertising campaigns across all media channels, ensuring alignment with organizational objectives and delivering insights and strategic recommendations to senior leadership.
- Designing and executing guest or consumer research to support key initiatives.
- Identify the appropriate research method, data source and vendor/supplier to execute work.
Benefits
- Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
- Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.
- Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
