Sr Insights & Analytics Analyst (PR, Social Media, Influencer Marketing)

Nintendo-posted about 2 months ago
Full-time • Mid Level
Hybrid • Redmond, WA
1,001-5,000 employees
Merchant Wholesalers, Durable Goods
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Leads data analysis and research for the Nintendo of America Inc. (NOA) Communications team by crafting complex scalable business solutions that retrieve and aggregate data from multiple sources to present in a digestible and actionable format for various Nintendo business groups. Delivers recommendations for improvement to all analytic lines of thinking and technical solutions for the functional teams within Communications, including PR, Social Media, and Influencer Marketing.

  • Develops reporting framework, inclusive of cadence, purpose, audience, and delivery method to address growing business reporting, analytics, and data needs for the functions within Communications, including PR, Social Media, and Influencer Marketing.
  • Leverages expert knowledge to develop reports and analysis to provide company with meaningful insights based on media coverage, social media listening, influencer content, sales data and more.
  • Proactively identifies business questions and provides answers through executive level storytelling leveraging data from media coverage, social media listening, influencer content, and other materials.
  • Leads production of all reporting for Communications team, summarizing the results, trends and, opportunities within the ongoing campaign planning cycles and always-on public-facing communications.
  • Develops executive level content for business review presentations, including PDCA (Plan, Do, Check, Act) on previous activities as well as forward-looking recommendations.
  • Owns the development of forecasting models and solutions end-to-end in support of business needs for the functions within Communications at NOA: PR, Social Media, and Influencer Marketing.
  • Leads primary research studies (leveraging both qualitative and quantitative methods) that provides in-depth insights and informs improvements to business processes, channel and functional strategies, and Communications department KPIs for PR, Social Media, and Influencer Marketing.
  • Drives vision and requirements for new automated report solutions to meet long-term stakeholder data needs, as well as maintaining existing suite of automated reports.
  • Manages early warning system with social media tool(s) for key issues that could impact brand and acts as crisis team liaison.
  • Five (5) plus years of experience in an Analyst role developing dashboards, analysis, reporting, and comprehensive Boolean Logic queries.
  • Expertise in PR, Social Media, and Influencer Marketing tools, like Sprinklr, Talkwalker, Quid, CreatorIQ, VidIQ, Meltwater, Google Analytics
  • Ability to work with extremely large datasets.
  • Experience in working with data visualization tools such as Tableau, building interactive reports, complex dashboards for different audiences, and creating calculated KPIs or metrics by writing complex formulas.
  • Demonstrated experience in how to extract, clean, and manipulate data from multiple systems into reporting objects for analysis.
  • Excellent project management skills with ability to handle multiple projects simultaneously and to tight deadlines in a high paced environment.
  • Experience in user interface design and data visualization front-end architecture and implementation experience.
  • Undergraduate degree or equivalent in computer science, information systems, engineering, economics, or other technical field.
  • Experience managing direct reports highly preferred.
  • Ability to translate complex analytical work into meaningful insights and recommendations for business stakeholders preferred.
  • medical
  • dental
  • vision
  • 401(k)
  • paid time off
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