Sr. Industry Solutions Marketing Manager - Technology

ServiceNow • Addison, TX

108d

About The Position

At ServiceNow, our technology makes the world work better for everyone. And our people make it possible. We're looking for a Senior Industry Marketing Manager to help lead our go-to-market strategy for the Technology Provider industry—a dynamic and high-growth segment at the forefront of digital transformation. In this role, you’ll be responsible for crafting compelling narratives, supporting high-impact campaigns, and enabling our field teams to drive pipeline and revenue growth within key sub-segments like software, hardware, cloud, and SaaS companies. You’ll partner closely with product marketing, industry solutions, sales, alliances, and customer marketing to bring our value to life in a way that resonates with tech leaders—from CIOs to Chief Product Officers to Heads of Customer Success.

Requirements

• 12+ years of B2B marketing experience, with at least 5 years focused on the Technology Provider industry (e.g., software, cloud, hardware, platform providers).
• Strong understanding of enterprise buying cycles, go-to-market motions, and persona-based messaging.
• Proven success in developing high-quality content and campaigns that drive pipeline and revenue in a complex sales environment.
• Strategic thinker with the ability to translate market insight into actionable marketing plans.
• Exceptional people and project management skills to interact with staff, colleagues, cross-functional teams, and third parties.
• Comfortable operating in a fast-paced, high-growth environment with a strong bias for action.
• Strong written and oral communication skills.
• Positive energy and can-do mindset. Anything is possible!
• Must be comfortable with social media and community participation.

Responsibilities

• Create industry-specific messaging, positioning, and content that clearly articulates ServiceNow’s value to software, hardware, cloud, and SaaS companies, both at the industry level as well as for priority industry solutions.
• Serve as a spokesperson for the Technology Provider industry solutions, with strong subject matter expertise on what it takes to stay ahead of trends, challenges, and opportunities in the market.
• Contribute to integrated marketing strategies tailored to the Technology Provider industry and priority solutions, aligned to key personas and growth plays.
• Partner with product marketing to ensure industry relevance in product launches, campaigns, and enablement.
• Lead the creation of sales enablement content (e.g., pitch decks, industry narratives, competitive positioning, customer stories).
• Collaborate with global demand gen teams to fuel pipeline through targeted programs and campaigns.
• Support key industry events, webinars, and partner activations to build awareness and drive engagement.
• Measure and report on the effectiveness of industry marketing initiatives, optimizing for performance and ROI.

Benefits

• Flexible work personas (flexible, remote, or required in office).
• Equal Opportunity Employer.
• Accommodations for candidates requiring assistance in the application process.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees