Sr. Industrial Designer

Come join us • Van Nuys, CA

2d • $90,000 • Hybrid

About The Position

Senior Industrial Designer Who We Are: WHY Brands Inc., a parent company of Munchkin  and  Curio Home Goods , focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years! We lead with our core values and believe that investing in the community is our responsibility.  We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.  There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.    What you'll do: Lead the full industrial design process—from concept sketches and mockups to CAD development, prototyping, and production handoff. Own assigned product categories and support long-term innovation and roadmap planning. Generate new product concepts and enhance existing designs using research, trends, and consumer insights. Collaborate with Engineering, Marketing, Costing, Compliance, PMO, and Brand teams to define product features, specifications, CMF direction, and manufacturing requirements. Conduct competitive reviews, evaluate customer feedback, and translate insights into actionable design improvements. Participate in user testing and analyze feedback to ensure safety, functionality, and consumer satisfaction. Identify design challenges early and develop creative, feasible solutions. Create clear presentations to share design intent and direction with cross-functional teams and leadership. Utilize 3D printing and rapid prototyping tools to test, refine, and validate design concepts. Manage schedules for priority projects and deliver work aligned with project timelines and business needs. Perform additional duties as assigned.

Requirements

• Bachelor’s degree in Industrial Design (preferred) and 5+ years of product design experience through production.
• Strong portfolio demonstrating styling, storytelling, and consumer product design (hard goods, soft goods, or electronics).
• Proficiency in SolidWorks, KeyShot, Illustrator, and Photoshop.
• Hands-on experience with 3D printers and rapid prototyping workflows.
• Knowledge of manufacturing processes including injection molding, blow molding, rotocast, and compression/liquid injection molding.
• Clear communicator with strong presentation skills and the ability to articulate design intent.
• Organized, self-driven, and capable of managing multiple priorities.
• Strong collaborator who also works effectively independe

Responsibilities

• Lead the full industrial design process—from concept sketches and mockups to CAD development, prototyping, and production handoff.
• Own assigned product categories and support long-term innovation and roadmap planning.
• Generate new product concepts and enhance existing designs using research, trends, and consumer insights.
• Collaborate with Engineering, Marketing, Costing, Compliance, PMO, and Brand teams to define product features, specifications, CMF direction, and manufacturing requirements.
• Conduct competitive reviews, evaluate customer feedback, and translate insights into actionable design improvements.
• Participate in user testing and analyze feedback to ensure safety, functionality, and consumer satisfaction.
• Identify design challenges early and develop creative, feasible solutions.
• Create clear presentations to share design intent and direction with cross-functional teams and leadership.
• Utilize 3D printing and rapid prototyping tools to test, refine, and validate design concepts.
• Manage schedules for priority projects and deliver work aligned with project timelines and business needs.
• Perform additional duties as assigned.

Benefits

• We offer a comprehensive benefits package that includes medical, vision, dental, and life coverages, wellness benefits, generous employer-matched 401(k) plans, discretionary bonuses, opportunities to earn equity, and much more.
• We focus on supporting employee development and growth.
• We regularly hold social functions to foster a genuine camaraderie that enhances teamwork.
• At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
• To give our people flexibility, we offer a hybrid work environment.
• Munchkin’s Hybrid Schedule allow employees to work extended hours Monday - Thursday, and Half-day Friday's all year long.
• We also provide annual weeklong global office closures giving our people a chance to recharge.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level