Sr. Incentives & Strategy Analyst

GoodRx•Maryland, NY

2d•$89,000 - $179,000

About The Position

We are seeking a strong Sr. Incentives & Strategy Analyst to design, evaluate and optimize our incentive programs. This individual will drive insights from data to support strategic decisions and reporting for GoodRx’s two consumer incentive programs, Consumer Discounts and Rewards, which together drive over $15M in incremental revenue each year. This role will work cross-functionally with teams including Finance, Pricing, Product & Design to shape the evolution of these programs, from how they are managed & optimized internally to how they are presented to our users. A strong analytical foundation is essential, along with the ability to to dive deep into data to measure and improve program impact. This role is best suited for an enthusiastic problem-solver who is energized by tackling ambiguous business challenges and who can communicate effectively with stakeholders.

Requirements

5+ years experience in an analytical role collaborating with multiple stakeholders
Advanced SQL, Excel, and PowerPoint proficiency
Dashboarding & data visualization skills (Tableau, Looker, etc.)
Exceptional written and oral communication skills
Ability to influence cross-functional partners by translating data into actionable insights

Nice To Haves

Analytics at a technology or healthcare company
Experience with loyalty or discount programs

Responsibilities

Identify opportunities to optimize and expand incentive programs; translate data into insights to guide decision-making and partner with Product & Design teams to implement improvements.
Determine the incremental value driven by incentive programs by analyzing fill patterns and user journey behavior
Optimize consumer discounts by evaluating pricing economics and adjusting discount levels to maximize impact and efficiency.
Monitor ongoing program performance, identifying key trends, drivers, and areas for intervention.
Produce weekly and monthly reporting on performance, insights, and trends.
Present biweekly status updates to senior leadership.