Sr In-Store Marketing Specialist Full Price Channel

Columbia Sportswear Company • Portland, OR

1d • Hybrid

About The Position

In Global Brand Marketing, the focus is on consumer behavior to create experiences that build connection to the brand. This involves media strategy, brand/product storytelling, content creation, and partner activations, always keeping the consumer at the heart of operations while adapting to an evolving landscape. The North America Store Experience team is seeking a Retail Marketing ISM Specialist to support Brand & Employee Store Channels and Emerging Brands across North America. This role collaborates closely with the Retail Merchant Team, Field Retail Team, Print vendors, and Agencies. The Retail Marketing ISM Specialist will be responsible for project managing all aspects of in-store marketing for CSC + Emerging Brands within the Brand and Employee Store Channels. Key responsibilities include building distribution lists for campaigns and new store openings, entering design projects into WorkFront, managing store communication regarding deliveries and shipments, coordinating with agencies/vendors on project details and timing, writing seasonal briefs for marketing campaigns, and developing directives for store teams for window installations.

Requirements

• BA or equivalent with a focus on retail merchandising, retail planning, or visual; 5+ years of experience in visual merchandising, space or assortment planning, or product presentation, preferably with a multi‑channel and/or vertical retailer
• Strong technical skills, Adobe Suite, Airtable, Microsoft Word, Excel, and Outlook
• Proven ability to document standards and directives with strong attention to detail and accuracy
• Excellent written and verbal communication skills, with the ability to collaborate, influence, and partner cross‑functionally
• Highly organized and adaptable, able to manage multiple projects, meet tight timelines, and thrive in a fast‑paced, ever‑changing retail environment
• Flexible and mobile, with strong calendaring skills and the ability to travel 10–15% of the time

Responsibilities

• Project manage in store marketing elements for new store openings, from briefing agencies to working with print vendors to ensure timely delivery of assets to the store teams
• Utilize project management tool to manage in store marketing elements that are briefed into the design agency
• Write seasonal marketing briefs based on Brand Marketing Calendar
• Create and manage distribution lists per campaign (10-12 full campaigns per year and 8-10 additional small scale campaigns/per year)
• Communicate and work directly with both CSC & Emerging Brand partners to understand each brand's marketing vision for the season and create briefs based on each channel's needs and strategy
• Create and deliver detailed install direction for all in store marketing elements throughout the season or new store openings for Brand & Employee Stores
• Work closely with merch partners and Sr Visual Merchandising leads to understand product assortments for each season to inform in store marketing element needs
• Build and maintain strong relationships with design agency, print vendor, and store team
• Manage weekly meetings with each vendor to ensure projects are on track and are progressing as planned
• Detailed and timely communication with the retail field team on when new marketing assets are arriving in store and direction on where and how to execute placement

Benefits

• a benefits package that includes a variety of services and products to help make your life and work more rewarding
• Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community
• Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match
• Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)
• In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services
• We have extensive wellness benefits, employee discounts and a generous time off program available

What This Job Offers

• Job Type: Full-time
• Career Level: Senior