Sr. HR Business Partner - Varsity Spirit Event Operations & Varsity Spirit Pro League

Varsity Brands

11d•Onsite

About The Position

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT. The Sr. HR Business Partner (HRBP) for Varsity Spirit Event Operations and Varsity Spirit Pro League serves as a strategic advisor, talent champion, and organizational effectiveness partner to senior leaders overseeing large-scale event execution, onsite operations teams, and the expanding Pro League business. This role develops and executes HR strategies that strengthen leadership capability, elevate organizational performance, enhance employee engagement, and build a future-ready workforce that supports Varsity Spirit’s growth. The Sr. HRBP will collaborate closely with Varsity Spirit leadership to drive programs related to performance management, employee relations, culture, workforce planning, talent development, and change management. This position reports to the SVP, HR – Varsity Spirit & Varsity Brands HR Operations

Requirements

Strong understanding of HR disciplines: employee relations, performance management, talent management, organizational effectiveness, compensation as well as culture and inclusion initiatives
Deep knowledge of employment law, conflict resolution, and compliance requirements
Ability to understand business strategy and align HR initiatives accordingly
Exceptional communication, coaching, and influencing skills with the ability to partner with senior leaders
Critical thinking, problem solving, and the ability to navigate complex, fast-paced environments
Ability to build trust, credibility, and strong cross-functional relationships
Ability to work in a matrixed environment and influence without direct authority
Ability handle multiple priorities while maintaining long-term strategic focus
Bachelor’s Degree in Human Resources, Business Administration, or related field required
10+ years of progressive HR Business Partner experience, preferably within operations, events, or fast-paced environments
Experience supporting senior leaders and navigating large-scale organizational or cultural transformation
Strong proficiency in MS Office, Teams, and related business tools

Nice To Haves

PHR, SHRM-CP, or similar HR certification preferred

Responsibilities

Serve as a trusted strategic advisor to Event Operations & Pro League leadership teams, aligning people strategies with short- and long-term business objectives
Understand the unique operating model, onsite environment, and culture of Varsity Spirit to drive improved organizational performance
Influence and guide organizational design, workforce planning, and staffing strategies to support growth of the Event Operations and Pro League teams
Support and lead change-management initiatives, including business transformation, leadership transitions, restructuring efforts, or scaled event model enhancements
Lead talent planning processes for Event Operations & Pro League, identifying critical skill gaps, succession needs, and leadership pipeline opportunities
Partner with leaders and Talent Acquisition to ensure business units are staffed for seasonal and year-round talent demands
Coach leaders on team effectiveness, goal setting, performance management, and employee development
Facilitate leadership development, mentoring, and skill-building opportunities to strengthen organizational capability
Drive a culture of high performance, accountability, inclusion, and engagement across distributed event-based teams
Act as a trusted partner to leaders in navigating complex employee relations situations and conflict resolution
Develop proactive engagement strategies tailored to remote, seasonal, traveling, and onsite event workforces
Promote and advocate for culture & inclusion programs, ensuring they are embedded across Event Operations and Pro League
Partner with Centers of Excellence (Talent Acquisition, Benefits, Compensation, D&I) to ensure consistent and efficient support.
Drive localized implementation of enterprise HR processes, programs, and tools
Use HR analytics to identify trends, diagnose organizational health, and propose data-driven solutions
Manage sensitive HR matters with confidentiality, discretion, and sound HR judgement
Support large-scale national events, championships, and Pro League competitions through planning, workforce scheduling, employee relations support, and onsite leadership coaching
Partner with field operations and event directors to ensure adequate staffing, performance consistency, and strong leadership presence
Promote and advocate for corporate DE&I programs, ensuring they are embedded across Event Operations and Pro League.