Sr. GTM Specialist - Programs, Sales GTM (SGTM)
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About The Position
At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it. The Sales GTM (SGTM) organization sits squarely between the product teams who make our ad solutions, and the field teams who sell it. GTM Specialists in the Sales GTM organization are the voice of the customer and the field back to the Ads Product orgs, as well as the business owners for delivering on customer outcomes through the adoption of product solution. They are responsible for: * Owning interactions with each Product org, producing a stack-ranked set of Global Sales priorities, and influencing requirements, roadmap decisions and trade-offs * Developing and implementing global GTM strategies and sales plays, both for existing capabilities and new ones (e.g. betas, launches) * WW Service and operations team engagement as it pertains to new and emerging products and Partnering with Product Marketing on global Sales and Marketing narratives This Organizing Products and Priorities (OPP) GTM role will work across Sales GTM teams, developing multi-product GTM strategies that maximize performance against advertiser objectives and packages new product releases with existing features. The goal of the OPP program is to reduce the noise for our sellers while simultaneously delivering tailored sales activation strategies. This person will play a critical role partnering across Sales GTM, Product Marketing, and with internal ad product teams to improve the clarity and focus in sales by improving our upstream planning and prioritization. The OPP GTM will help to deliver more focused sales communications and ensure sellers are equipped with what matters most for their customers. The right candidate for this role will thrive building large impactful programs in an ambiguous environment.
