Sr Graphic Designer

CampfireSan Francisco, CA
1d

About The Position

Campfire is looking for a Senior Designer to build and own our design infrastructure. You'll be responsible for evolving our visual identity, creating scalable design systems, and defining how we show up across every touchpoint—from marketing campaigns to product demos to events.

Requirements

  • Strong portfolio demonstrating brand identity work, design systems, and scalable templates
  • Expert-level proficiency in design tools (Figma, Adobe Creative Suite, etc.)
  • Experience with motion design for digital content (product demos, social videos, marketing campaigns)
  • Systems thinker who can build frameworks that scale, not just create beautiful one-offs
  • Collaborative designer who understands how to balance creative vision with business needs
  • Self-starter comfortable working independently and managing multiple projects

Nice To Haves

  • Experience at a B2B SaaS, fintech, or high-growth startup
  • Background designing for technical or enterprise products
  • Familiarity with web design and working alongside engineering teams
  • Experience building design systems from the ground up or evolving existing ones
  • Understanding of brand positioning and how visual identity supports business strategy
  • Familiarity with Notion project management

Responsibilities

  • Own and evolve our brand identity:
  • Define and maintain our brand guidelines and visual identity system
  • Evolve our existing brand as the company grows and our story matures
  • Ensure consistency across all customer touchpoints, from marketing, product, sales, events
  • Build scalable design infrastructure:
  • Build a library of templated design assets that reduce production time and maintain quality
  • Establish design standards and best practices that empower the broader team
  • Design for impact across channels:
  • Create campaign graphics and visuals in partnership with the marketing team
  • Design motion graphics for product demos, social content, and marketing campaigns
  • Support product marketing with compelling visual storytelling for feature launches, case studies, and educational content
  • Collaborate cross-functionally:
  • Partner with marketing, product, and GTM teams to understand needs and deliver high-impact design
  • Balance creative excellence with speed and scalability
  • Use feedback and performance data to continuously refine our visual approach
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