Sr. Graphic Designer / Content Strategist

Watts Water Technologies • North Andover, MA

82d • $92,000 - $100,000 • Hybrid

About The Position

We're Watts. Together, we're reimagining the future of water. We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource. For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation - and we have a dynamic future ahead. We are seeking a creative and strategic Sr. Graphic Designer/Content Strategist to elevate Watts' brand presence through compelling visuals, storytelling, and innovative design. This role is ideal for someone who thrives in a fast-paced, collaborative environment and is passionate about creating impactful experiences across digital, print, video, and experiential platforms. This position reports to the Manager, Content Marketing. This role is hybrid and is based in North Andover, MA.

Requirements

• Bachelor's degree in Graphic Design, Marketing, Communications, or a related field; equivalent professional experience will also be considered.
• At least 5 years of professional experience in graphic design, content marketing, or a related creative role, preferably in a corporate or agency environment.
• Strong proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and ability to learn new tools as needed.
• A portfolio of work demonstrating creative impact across digital, print, and motion design.
• Strong communication and organizational skills with the ability to manage multiple projects and priorities in a fast-paced environment.
• Experience working with brand guidelines and contributing to the evolution of visual identity systems.
• Ability to collaborate effectively with colleagues, vendors, and cross-functional partners.
• Working knowledge of print and web production standards and file management best practices.
• Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable.
• Must successfully establish employment eligibility and satisfactorily complete background checks, including [insert checks], as a condition of employment.

Nice To Haves

• Familiarity with AI-powered design tools and a passion for exploring new technologies.
• Experience mentoring or coaching others to strengthen team creativity and capability.
• Exposure to front-end web design or basic web development concepts.
• Demonstrated ability to contribute to content strategy alongside visual design.

Responsibilities

• Lead ideation and visual design for integrated campaigns, including digital ads, social media, email, web, print, trade shows, and motion graphics projects
• Develop and refine creative advertising concepts and imagery to support various marketing initiatives.
• Collaborate cross-functionally across marketing, corporate communications, and external agencies/vendors.
• Own and evolve the brand identity, ensuring consistency and innovation across all channels.
• Mentor junior team members and contribute to a culture of creativity, excellence, and continuous improvement.
• Stay ahead of content marketing and graphic design trends and emerging technologies to keep Watts' creative output fresh and competitive.
• Explore and integrate AI-powered design tools and workflows to enhance creative output, efficiency, and storytelling.
• Assume responsibility for other projects and duties as assigned by the Manager, Content Marketing or Company management.
• Responsibility directly tied to Watts Values: Integrity, Accountability, Continuous Improvement, Transparency.

Benefits

• Competitive compensation based on your skills, qualifications and experience
• Comprehensive medical and dental coverage, retirement benefits
• Family building benefits, including paid maternity/paternity leave
• 10 paid holidays and Paid Time Off
• Continued professional development opportunities and educational reimbursement
• Additional perks such as fitness reimbursements and employee discount programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Fabricated Metal Product Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees