Sr. Go To Market Strategy Director

Monster Beverage 1990 • Atlanta, GA

86d • $84,480 - $112,640

About The Position

As the Director of Go To Market at Monster Energy Company, you'll play a pivotal role in identifying and capitalizing on opportunities within the dynamic energy category to enhance our market share and drive operating income. Your role will involve leveraging advanced data analytics to identify strategic opportunities that boost both market share and operating income across our diverse portfolio of powerhouse brands. By developing and implementing strategic plans, you'll ensure our products are delivered effectively to target markets, driving revenue and solidifying Monster Energy's status as a leader in the industry.

Requirements

• Prefer a Bachelor's Degree in the field of Business, Marketing, or a related field
• Between 3-5 years of experience in marketing, product management, or sales
• Between 3-5 years of experience in category management in the beverage or consumer goods industry
• Proficiency in Excel, SQL, or other analytical tools is a plus
• Strong understanding of category dynamics, competitive set, and a 3-tier distribution system
• Highly analytical and proficient in syndicated and internal data sets (Nielsen, Eversight, etc.)
• Experience identifying opportunities through analytics that can be actioned enterprise wide
• Exceptional problem-solving, project management, and communication skills

Responsibilities

• Collaborate internally to identify key insights to track and manage category opportunities, develop brand, package positioning framework within the category
• Work cross-functionally across departments to convert key category, brand insights into action
• Streamline internal Go-To-Market (GTM) efficiencies to enhance operating income by evaluating, sizing opportunities, and providing solutions
• Conduct market research to identify customer needs, analyzing competitive landscapes, facilitate framework for brand category positioning
• Maintain a pulse on macro-economic trends impacting category and portfolio performance
• Leverage industry insights to enhance pricing, promotion, and category management strategies
• Stay ahead of industry trends, competitive dynamics, and emerging technologies to ensure the company remains at the forefront of the market
• Prepare and present reports and recommendations to senior management regarding GTM initiatives and outcomes
• Ad-hoc sales & distribution analysis to capitalize real-time on non-price related activity

Benefits

• Competitive total compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Beverage and Tobacco Product Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees