Sr External Communication Specialist

PPL • Louisville, KY

100d

About The Position

Under general supervision with latitude for independent actions, performs various corporate communications assignments involving media relations and social media. Coordinates company responses to media inquiries and proposes proactive opportunities to generate positive brand awareness. Rotates being on-call as a company spokesperson, and works to strengthen interest, understanding and goodwill among key stakeholders. Responsible for helping to manage the company's online reputation and image and ensure compelling content in digital channels.

Requirements

• Bachelor's Degree in Public Relations, Communications, Journalism, Marketing or related field.
• 5+ years of experience in Public Relations, Journalism, Corporate Communications or Marketing.

Nice To Haves

• Ability to perform as a mid-level spokesperson with prior news interview experience.
• Experience in social media at a professional level.
• Experience shooting and editing video is preferred.
• Solid interpersonal skills and self-confidence.
• Ability to listen effectively and communicate influentially.
• Advanced ability to write for diverse audiences across various electronic mediums.
• Experience with public speaking, writing, presentation development and basic business issues.
• High standards for personal integrity, presentation and commitment to task.

Responsibilities

• Handles media spokesperson duties for Louisville Gas and Electric Company and Kentucky Utilities Company, especially LG&E.
• Helps execute the company's media and social media strategies.
• Develops and writes press releases, fact sheets, presentations and other external materials.
• Provides support writing articles and news stories for distribution to employees and within the company.
• Prepares or helps coordinate presentations, scripts, displays, visuals and slides.
• Assists with public relations activities involving employees, agencies, media and the public.
• Helps plan and organize internal programs, news conferences and related activities.
• Monitors mentions of the company on social channels and determines appropriate responses.
• Posts responses and creates content that educates users about key energy issues.
• Uses the company's social media management software to plan and publish content.
• Helps measure the success of the company's social media activities.
• Writes, edits, updates, and publishes content for the company's various online external communication channels.
• Coordinates with department members and management to bolster the company's online presence.
• Performs and uses analytic research to help determine effective communication strategies.
• Suggests creative ideas for media opportunities aligned with the company brand.
• Provides support for special company projects as directed by management.
• Provides proactive communications support and counsel to assigned in-house clients.
• Performs other duties as assigned.
• Complies with all policies and standards.

What This Job Offers

• Career Level: Mid Level
• Industry: Utilities
• Education Level: Bachelor's degree