Sr Expert, Global Brand Experience, Story Design

Nike•Beaverton, OR

About The Position

Under the direction of a Senior Creative Director, you will deliver world-class design concepts that define the future of Nike retail with innovative thinking and an obsession for storytelling. Lead design teams and projects to shape materials, digital integration, brand identity, and imagery that bring store concepts and transformative environments to life year-round. You will partner with Store Concepts, Retail + Brand Marketing, Global Brand Creative Studios, Ops + Production, Geo Teams, Services & Experiences Brand, Concepts / NXT / NSRL / Nike DNA, External Architecture & Design Agencies. and cross-functional teams to translate global strategy into impactful executions that connect consumers emotionally to the brand. We are looking for a multidisciplinary creative who shares our drive and agility to explore the new, who is passionate and determined to create boundary-breaking experiences. You will have the ability as a mentor to coach designers and creatives, fostering a culture of creativity, experimentation, and craft excellence in retail storytelling. You will define and execute Nike’s environmental and 365 storytelling approach across retail environments, ensuring alignment with brand, product, and store design strategies. You will run and participate in project creative reviews and contribute to cross functional sessions, ensuring storytelling work meets Nike’s standards. To elevate the storytelling and materials craft, you will push the boundaries of materials, finishes, and art direction to transform store concepts into immersive narratives that spark emotion and connection. Prototype, test and scale new storytelling formats, immersive experiences, and cross-platform narratives that connect consumers to sport, culture, and product. Keep Nike at the forefront of visual, cultural, and innovation trends by mining insights, scouting new creative talent and external partners.

Requirements

Bachelor’s degree in design or related field. Will accept any suitable combination or education, experience, and training
8+ years leading Brand Experience, Retail Experience, or Brand Storytelling for a major brand or agency
Project leadership & Collaboration- Set the design direction and drive storytelling projects that establish and evolve the visual and material identity of Nike retail environments.
Mastery of Story Design - Deep knowledge of brand identity, materials, finishes, and visual systems that shape how consumers experience Nike Stores every day.
Concept Narratives- Frames complex creative ideas and design concepts into clear narratives that align stakeholders and unlock execution.
Cross-Functional Influence - Trusted partner to Store Design, Brand Marketing, and Geo teams, able to fuse diverse inputs into a singular creative direction.
Innovation Driver - Champions new formats, tools, and creative methods; scales those that transform Nike storytelling at retail.
Craft Standard Bearer- Upholds the highest standards of art direction, spatial design, material application, and digital storytelling across projects.
Talent Magnetism: Helps source, develop, and mentor emerging design talent.

Responsibilities

Coach designers and creatives, fostering a culture of creativity, experimentation, and craft excellence in retail storytelling.
Define and execute Nike’s environmental and 365 storytelling approach across retail environments, ensuring alignment with brand, product, and store design strategies.
Run and participate in project creative reviews and contribute to cross functional sessions, ensuring storytelling work meets Nike’s standards.
Push the boundaries of materials, finishes, and art direction to transform store concepts into immersive narratives that spark emotion and connection.
Prototype, test and scale new storytelling formats, immersive experiences, and cross-platform narratives that connect consumers to sport, culture, and product.
Keep Nike at the forefront of visual, cultural, and innovation trends by mining insights, scouting new creative talent and external partners.

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