Sr. / Executive Director, Hospital & IDN Marketing

Bayer•Hanover, NJ

About The Position

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr. / Executive Director, Hospital & IDN Marketing Bayer is committed to delivering Health for All by advancing a portfolio of innovative treatments. The company has the passion and determination to develop and commercialize medicines that help improve patients' lives. One of our key late-stage pipeline assets, Asundexian, is an oral Factor XIa inhibitor (anti-thrombotic), and is being developed as a potential treatment for secondary stroke prevention in patients who have experienced a non-cardio-embolic ischemic stroke. The Executive Director/Senior Director, Marketing for Integrated Delivery Networks (IDN) for Asundexian is an exciting opportunity a high-energy individual interested in launching and accelerating the growth of Asundexian. This role will serve as the expert on market & industry trends, customer challenges, and competitive landscape and the regulatory environment influencing the IDN and organized customer segments in stroke neurology and cardiology markets. Specifically, this position will play a lead role in the development of our IDN/organized customer segment strategy as well as the development of our differentiated value proposition and programs designed to position competitively in this ever-changing segment. This role will drive the IDN business plan, including the development and implementation of annual and revised targeting and segmentation, the identification of new sources of growth and barriers to appropriate initiation of therapy, and the development of resources, tactics and training to support the field-based teams.

Requirements

Bachelor's Degree with a minimum 10 years of experience in marketing, market access, hospital systems, hospital sales, medical or combination of relevant experience
Minimum 5 years of hospital sales and/or hospital marketing experience.
Marketing experience within cardiovascular and/or stroke therapies required.
Proven ability to understand markets and building a complex market model to perform customer segmentation.
Prior experience leading the development of an IDN and health system strategy with a deep understanding of successfully marketing products with organized customer groups.
Ability to understand customer needs and capability of building value propositions to suit those needs.
Proven ability to collaborate with sales, medical, regulatory, legal, category management, supplier management, corporate strategy etc.
Excellent presentation skills and proven ability to create influential marketing materials
Business experience and experience in managing multiple projects while leading/aligning multiple stakeholders.
Solid marketing fundamentals, project management aptitude, strong analytical skills and problem-solving acumen.
Ability to lead cross-functional and cross-business unit teams.
Thorough knowledge of company products, company functions, marketing or service policies and procedures; excellent communication skills.
Ability and willingness to travel nationally and internationally > 20% of the time

Nice To Haves

Master's degree and/or Life Sciences degree is preferrable
Prior product launch experience strongly preferred with demonstrated success in life cycle management of major indications, with strong understanding of the broader cardiovascular marketplace across the care continuum

Responsibilities

Lead the creation of the IDN-specific and organized customer segment strategy, messaging, promotional materials, and promotional education programs for the hospital channels for Asundexian including workshops and tools for field personnel, and tactical applications for end user customers, including HCPs, patients, administrators, and C-suite decision-makers.
Work with the market analytics team to develop an in-depth understanding of current customer base, sales trends, growth rates including competitor situation analysis to help inform plans.
Partner with field, medical and market access teams to drive hospital formulary and protocol adoption, and contracting decisions and initiatives.
Analyze data metrics and information to identify opportunities within existing customers and develop profiles of prospective customers.
Candidate will be responsible for the planning and implementation of projects that support the marketing function.
Work individually and/or with a cross-functional team in recommending action, scheduling, and planning projects, estimating cost and managing projects to completion.
May identify, evaluate and recommend marketing opportunities consistent with product objectives, provide pre- and post-sale- marketing support to distributor and resellers, and support public relations through researching, writing and editing press releases.