The Sr Manager, Consumer Marketing role is a leadership position that develops a high-performing team responsible for the delivery of key outcomes through marketing strategy and communications. This leader possesses superior communication skills and a high level of executive presence while partnering cross functionally with Consumer & Market Intelligence, Product, Digital Business, Acquisition, Creative, and Marketing leadership teams ensuring product and program campaigns are effectively designed and delivered throughout the customer lifecycle. This leader will role model agility and adaptability and is energized by the spirit of continual improvement, as new ways of working are both influenced and supported by them. The team is comprised of Consumer Marketing Managers that work to understand business priorities and roadmaps in order to then analyze consumer insights and customer intelligence to inform go-to-market strategies for new products and programs. The team monitors performance, optimizes, and socializes campaign results. Team members both lead development of new ideas and business cases, as well as support marketing strategy development for other areas of T-Mobile that strive to communicate with the existing consumer base. As the team drives strategy, yet also needs to be fast-moving activators, the leader is highly strategic with the ability to ‘see around the corner' to guide the team into the future and also dive into the weeds to support plan development and optimization if/where needed. This team has two Sr Manager, Consumer Marketing roles currently available! They will each need to operate autonomously; design strategy; define input and output goals; have command of their marketing pillar and success measurement. One leader will have experience driving full funnel multi-media marketing campaigns using both 1P and 3P data, experience in targeting and re-targeting strategies, Omni channel marketing expertise across digital and physical shopping destinations, and is able to train other team members. The second leader will have experience driving digital adoption and engagement, deepening relationships with consumers through enhanced value propositions outside of price alone, and Omni channel marketing expertise across digital and physical shopping destinations, and is able to train other team members. Both roles are available at either our Bellevue, WA or Overland Park, KS Headquarters!
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Job Type
Full-time
Career Level
Manager
Industry
Furniture, Home Furnishings, Electronics, and Appliance Retailers
Education Level
Bachelor's degree