Sr. Event Specialist

Emerson • Austin, TX

2d

About The Position

This position is primarily responsible for providing leadership, strategy, and working with cross-functional teams on the planning and execution of our virtual events, NI-hosted events and tradeshows Our customers come to learn about impactful engineering ideas in a fun, collaborative, and learning-rich environment, while meeting the best of the engineering community from around the globe. This role is responsible for creating and developing a vision that delivers innovative and unique experiences for our conference attendees in person and virtually, to drive demand and sales pipeline.
This position requires a strategic, independent thinker who can collaborate with executive and internal stakeholders, build consensus, and drive and report on results. As a senior event marketing professional, this position will work with NI global marketing functions, business units, partners, and sales contacts to implement and deliver on the event plan strategy and tactics. The role will work cross functionally with the events team, internal stakeholders, event execution agencies, and third-party vendors to create a high impact event that delivers meaningful and memorable attendee experiences. As a leader within the event organization, this person will also be a key contributor to building a collaborative, positive team environment that focuses on driving NI’s culture of growth.
This person is considered an experienced, senior events planner who could take on additional leadership roles within the events department and will support other event planning as needed.

Requirements

• Bachelor’s degree in business, communications, marketing, or a related technical field or equivalent applicable experience.
• US Citizen or Green Card Holder
• 8–10+ years of experience in corporate event management and experiential marketing, with a strong preference for B2B and enterprise technology environments.
• Proven success managing virtual, hybrid, and in-person events, including platform expertise with ON24 and familiarity with Engagement Hub strategy.
• Exceptional communication skills in English—written, verbal, and presentation—with the ability to engage executive stakeholders and large audiences.
• Willingness to travel up to 20%, including international travel as needed; flexibility to accommodate fluctuations based on business demands.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint), Salesforce.com, ON24, and Microsoft Teams Webinar and Live Events
• Strong organizational and time management skills with a disciplined approach to project execution and stakeholder alignment.
• Global event planning and execution for large-scale, multinational audiences
• Expertise in virtual, hybrid, and in-person event formats
• ON24 platform proficiency, including Webcast Elite, Target, and Engagement Hub, ACE
• Microsoft Teams Live Events and Webinar experience
• Event technology fluency: streaming platforms, registration systems, agenda tools, mobile apps, and live engagement features (polls, Q&A, chat)
• Project and budget management across complex timelines and deliverables
• Cross-functional collaboration and stakeholder management
• Strong written, verbal, and presentation communication skills
• Leadership and team guidance across departments and geographies
• Executive-level stakeholder engagement and influence
• Prioritization and workload management in deadline-driven environments
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint), Salesforce.com, and project management tools.

Nice To Haves

• Certified Meeting Planner (CMP) certification preferred; other relevant events or marketing certifications are a plus.

Responsibilities

• Understand and apply key drivers of successful event execution across digital, in-person, and hybrid formats, with a strong emphasis on virtual event delivery.
• Lead cross-functional teams to align event vision, strategy, messaging, and execution leveraging ON24 capabilities to deliver impactful experiences that drive business outcomes.
• Oversee end-to-end delivery of ON24-hosted events, including Webcast Elite, Target, and Engagement Hub and ACE experiences.
• Manage ON24 setup including session formats (live, simulive, on-demand), presenter console configuration, registration, media uploads, and technical rehearsals.
• Curate and maintain ON24 Engagement Hub strategy—organizing sessions, resources, and engagement tools to maximize audience interaction and content discoverability.
• Think creatively to elevate event activations, ensuring a seamless journey from pre-event engagement through live execution and post-event follow-up.
• Support planning and execution of in-person and NI-hosted events, including venue coordination, onsite logistics, signage, catering, registration, and attendee experience.
• Collaborate with internal media and marketing teams to ensure all event elements are on-brand and aligned across channels including websites, mobile apps, email, and promotional assets.
• Maintain disciplined project management practices across strategic events, ensuring timelines, deliverables, and stakeholder alignment are met.
• Manage agency partners and internal contributors throughout pre-event planning, live execution, and post-event wrap-up across all formats.
• Analyze event performance data—especially ON24 engagement metrics—to generate insights that optimize future event investments and align with broader campaign goals.
• Present confidently to executive leadership and large audiences, maintaining composure and positivity under pressure.
• Coordinate with global stakeholders across time zones, accommodating early morning or evening meetings as needed to support international event execution.
• Ability to travel up to (>20%), to support in-person and NI-hosted events as required.

Benefits

• We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more.
• Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation, and holiday leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees