Sr. Email Marketing Spec-MTG

D.R. Horton • Austin, TX

138d

About The Position

D.R. Horton, Inc. is currently looking for an Sr. Email Marketing Specialist-MTG in the Marketing Department. The Sr. Email Marketing Specialist is a power user of email marketing platforms with an understanding of email automation, how to influence engagement with a variety of target audiences, and uses email marketing analytics tools to measure ROI of email efforts for the various branches and departments of DHI Mortgage and DHI Financial Services. The position will work on multiple projects and campaigns at a time.

Requirements

• Associate degree or equivalent from a two-year college or technical school in Communications, Digital Media, Advertising, Marketing and/or Business
• Four plus years of related experience and/or training developing, managing, monitoring, and analyzing email marketing in a corporate setting
• Knowledge of professional email marketing management in a hands-on capacity and utilizing ESP platforms to build and execute email campaigns
• Knowledge of building and driving reporting of email KPIs
• Experience working with Design and other cross functional teams to audit and test email campaigns
• Proficient knowledge of HTML (email friendly) – should be able to use, read and troubleshoot HTML as necessary, CAN-SPAM Requirements and Email Best Practices
• Working knowledge of SEO/SEM, web analytics, and social media
• Exceptional writer and editor for varied audiences and ability to communicate in a direct, concise manner, while also making the content interesting and compelling
• Ability to communicate effectively with all employees, including the executive committee
• Must be able to work within tight deadlines and budget(s)
• Ability to manage multiple responsibilities with attention to detail in a fast-paced environment
• Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DHI Mortgage applications
• Proficiency with MS Office and email

Nice To Haves

• Bachelor's degree from four-year college or university preferred
• Proficient experience with Click Dimensions a plus
• Proficient or have working knowledge of Adobe Creative Suite (Photoshop, Illustrator etc.), CSS and other markup languages a plus

Responsibilities

• Strategize, plan, and manage the day-to-day content of all email marketing initiatives that contribute to the overall communications goal and positively maintain the company’s brand
• Build and execute email campaigns, including list building, segmentation analysis, browser and testing and email publishing
• Develop, execute, and analyze email automation and workflows for various branch and department needs
• Develop, execute, and analyze A/B testing for optimal email performance
• Monitor and drive email campaign targets reporting and tracking processes, along with testing methodologies and results reporting
• Audit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters etc.; providing creative direction and hands-on execution when needed
• Regularly report on campaign and lifecycle marketing program performance to Marketing Managers
• Prepare reports, presentations, and general updates as often as needed to audiences of varying technical expertise and levels of responsibility
• Determine target audience, devise campaign, and launch email campaign to create buzz or generate leads for the business
• Work with Design and other cross functional teams to audit and test email campaigns
• Use email analytics to re-define current processes and procedures
• Provide feedback and analysis to branches/departments on their email marketing initiatives
• Act as lead specialist for other email marketing positions providing guidance and direction as needed
• Become and remain familiar with mortgage specific products and services, licensing, disclosure and any other DHI Mortgage Compliance requirements using internal resources
• Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Benefits

• Medical, Vision and Dental
• 401(K)
• Employee Stock Purchase Plan
• Flex Spending Accounts
• Life Insurance
• Vacation, Sick, Personal Time and Company Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree
• Number of Employees: 5,001-10,000 employees