Sr. E-commerce Sales Manager

Yubico

69d • $90,000 - $100,000

About The Position

The Sr. E-commerce Sales Manager is responsible for developing and executing a comprehensive sales and marketing strategy for Amazon Seller Central, Walmart Seller Center, and owned DTC platforms. This role focuses on driving revenue and contribution margin across channels through strategic marketplace expansion, optimization of digital shelf content, and execution of retail media and performance marketing campaigns. You will actively manage promotional activity, pricing, and overall channel sales performance to ensure that our products perform competitively in crowded digital marketplaces.

Requirements

• Bachelor’s degree in Marketing, Business Administration, E-commerce, or a related field.
• 8+ years of progressive experience in e-commerce and digital marketing. Experience with electronic devices or computer hardware is preferred.
• Proven track record of managing Amazon, Walmart.com, or other e-commerce platforms and DTC websites.
• Strong track record of growing revenue and profitability across both marketplaces and owned channels.
• Strong understanding of digital shelf fundamentals, retail media, and e-commerce KPIs.
• Analytical mindset and proficiency with e-commerce analytics tools (e.g., Amazon Brand Analytics, Walmart Connect) with the ability to interpret data to gain actionable insights to make informed decisions.
• Strong strategic planning capabilities to build effective paid media campaigns across marketplaces, search, and social.
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and influencing skills.

Responsibilities

• Develop and execute growth strategies for Amazon, Walmart.com (and others) aligned with overall brand and business objectives, delivering revenue, contribution margin, and profitability targets.
• Manage brand performance on Amazon, Walmart.com, and DTC channels and partner with sales and retailer teams to optimize product assortment, pricing, and promotional strategies.
• Leverage new technologies and capabilities to drive shopper engagement across the path to purchase.
• Stay current with Amazon and Walmart’s policies, algorithms, and industry trends.
• Collaborate with brand and media teams to design and execute retail media campaigns (e.g., Amazon Sponsored Ads, Walmart Connect) for marketplace sites.
• Design and execute paid social, search, and retargeting campaigns for DTC sites.
• Track and analyze performance metrics for media campaigns, optimizing investment for maximum Return on Ad Spend (ROAS).
• Ensure product content, imagery, keywords, ratings/reviews, and search performance are optimized for discoverability and conversion.
• Conduct regular audits of product detail pages and competitor benchmarks.
• Work with the Director, Marketing D2C eCommerce to execute content and marketing of brand-owned DTC websites, including but not limited to email marketing, loyalty programs, subscriptions, merchandising, promotions, and UX to increase repeat purchases and customer lifetime value.
• Partner with brand and shopper marketing teams to align e-commerce execution with broader brand campaigns and support innovation launches with flawless e-commerce execution and content readiness.
• Monitor key performance indicators (KPIs), including sales, traffic, conversion, and basket size across platforms.
• Use data and insights to recommend actions for growth and efficiency.
• Improve traffic, conversion rates, and average order value across all responsible sites.

Benefits

• Health coverage with top of the line health plans, including dental and vision. 100% of premium paid for employee and 85% for family.
• 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting.
• $1,200.00 in wellness earnings for gym membership, massage, or online fitness classes.
• Yearly development stipend of $3,000 and mentorship program.
• 15 vacation days plus 10 holidays, and 7 sick days a year.
• 8 weeks of paid parental leave for all parents, with birthing parents receiving an additional 8 weeks.
• Commuter benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees