Sr Director

Focus On Family • Colorado Springs, CO

280d • $95,676 - $110,757

About The Position

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal. The Sr. Marketing Director - Marriage/Advocacy position serves two essential functions within the ministry. The first function is to lead a small team of professionals in the development and execution of Focus on the Family's marketing and communication efforts around the assigned KMIs (Marriage & Advocacy) to maximize constituent engagement, brand growth, and long-term constituent value. As the liaison to the Marriage and Advocacy teams, his or her expertise will help guide the planning and effective marketing integration within the communicated content strategic initiatives. This is a key leadership role carrying great visibility given the ministry initiatives under this role's purview are closely aligned with the programs directly sponsored by members of the executive team. The position exists to employ current and forward-looking research, information, and cross-functional collaboration to conceive, develop and implement strategic marketing tactics to promote resources, manage KMI product portfolios, including digital (i.e., web, apps, email, video, LMS, subscription or paid content models), book, audio, film, events, etc., identify potential alliances and oversee communications strategies that meet the needs of the target audience to support the strategic KMI initiatives of Focus on the Family. Success requires an outcome-driven, measurement-minded, audience-centric leader.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, or other related discipline, or equivalent experience.
• 7-10 years of professional experience with evidence of increasing responsibility, including substantial leadership and oversight of financial tools.
• 10+ years of demonstrated experience working with local communities and/or churches.
• 5-7 years of experience in developing sound market-driven business strategies for product lines.
• Proficiency with MS platform, Mac or PC, Adobe, and Workflow management systems required.
• Thorough understanding of Focus on the Family mission, philosophy, values, and objectives.
• Demonstrable experience working within a Story brand Framework.

Nice To Haves

• History of being adept in learning new software and systems.
• Able to translate research and reporting data into actionable strategy.
• Influencer, not a dictator, Challenges 'group think'.
• Strong presentation skills.
• Ability to think both strategically and tactically with a creative mind.

Responsibilities

• Knows and understands target audience of Christian married parents including demographics, psychographics, lifestyles, preferences, needs, desires, and societal pressures.
• Provides discovery analysis of marketplace, product strategy recommendations, brand alignment, marketing & communication strategies, timing parameters.
• Develops innovative omni-channel product roadmaps, launch plans, marketing plans, and functional support plans for programs, initiatives, products, and prioritized alliances.
• Provides input into the titling, packaging, and promotion of Focus-branded resources for target audience.
• Increases audience reach, usage (engagement), and Long-Term Constituent Value (LTCV) from resources and products promoted through community engagement channels.
• Weekly metrics performance update to executive leadership.
• Builds and leads a best-in-class marketing team by inspiring them to achieve superior performance through individualized and measurable goals.
• Partners with internal teams responsible for our strategic priorities/products to supervise marketing and promotional plans for target audience.
• Collaborates with other directors to provide direction and strategic input into ministry's Constituent Engagement philosophy.
• Supports the VP by providing executive-level recommendation for prioritizing marketing initiatives.
• Is accountable to collaboratively lead strategic corporate marketing initiatives.
• Develops and oversees execution of marketing strategy including lead generation, acquisition, conversion, engagement, and retention for resources and products.
• Designs and implements measurements to quantify ROI from channel marketing programs.
• Works in the annual planning/budgeting process and Initiative Action Plan development.
• Is responsible for income and budget forecasting.
• Reports on key products, events, activities to executive leadership.
• Is accountable for marketing leadership for known programs.

Benefits

• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center
• Medical Plan
• Dental Plan
• Vision Plan
• Life Insurance
• Disability Insurance
• Flexible Spending Accounts
• EAP (Employee Assistance Program)
• Tuition Reimbursement
• Warehouse Membership Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Justice, Public Order, and Safety Activities
• Education Level: Bachelor's degree