Sr. Director, Studio Creative Innovation

Macy's Jobs • New York, NY

87d

About The Position

The Senior Director, Studio Creative Innovation will lead the transformation of Macy's in-house photo and video studio into a cutting-edge, future-ready storytelling hub. This role reimagines a legacy content engine by integrating AI-enabled workflows, experiential storytelling, and high-impact brand visuals meet operational excellence. More than a leadership position, this is a creative reinvention mandate. The Senior Director brings bold vision, cultural fluency, and the ability to translate creative energy into measurable business impact across e-commerce, social, editorial, and marketing channels.

Requirements

• Proven ability to lead large-scale creative reinvention by transforming legacy studio systems into agile, tech-forward, innovation hubs.
• Deep expertise in developing emotionally resonant, culturally relevant content across e-commerce, social, editorial, and experiential channels.
• Strong fashion and beauty sensibility, with a clear understanding of casting, styling, and photography direction that elevates brand identity.
• Familiarity with AI, CGI, real-time content capture, and automation tools to streamline production and future-proof workflows.
• Experienced in leading end-to-end photography and video production across campaign, still life, on-figure, social, and experiential content formats.
• Skilled in redesigning systems and processes to drive speed, scale, and efficiency within a complex production environment.
• Capable of managing resources, budgets, and vendor partnerships with a startup mindset and focus on agility and cost optimization.
• Trusted partner to senior leaders across brand, digital, creative, and merchandising with the ability to build alignment and drive shared outcomes.
• Inspires and mentors a high-performing creative team while fostering a studio culture centered on experimentation, inclusion, and excellence.
• Strategic thinker who identifies new revenue opportunities through monetization, brand partnerships, and co-branded content.
• Combines artistic vision with business impact, using brand storytelling as a driver of both cultural relevance and financial growth.
• A culture shaper who doesn't just follow trends but sets them—connecting creative strategy with innovation and market leadership.

Responsibilities

• Reimagine the creative studio as an innovation lab that blends speed, scale, and storytelling.
• Define a bold, modern vision for how content is captured, created, edited, and distributed across all customer touchpoints.
• Integrate emerging technologies - including AI, CGI, real-time content capture, and automation - to streamline workflows and future-proof production capabilities.
• Lead end-to-end production for photography and video—from concept through post-production—across still life, on-figure, campaign, social, and experiential content.
• Set and uphold a high creative standard to ensure all content is emotionally resonant, culturally relevant, and visually magnetic.
• Collaborate with brand creative, marketing, and merchandising teams to translate seasonal narratives, trend stories, and key launches into compelling visual storytelling.
• Define and elevate the creative vision for Fashion and Beauty photography, casting, and styling.
• Ensure that all on-set production and final executions reflect a distinctive, high-impact aesthetic that positions Macy’s and its Private Brands as fashion leaders.
• Redesign studio systems, processes, and workflows to enable a nimble, efficient, and scalable content production ecosystem.
• Build flexible production models that balance in-house and external capabilities, with a focus on agility and cost optimization.
• Oversee studio resourcing, budgeting, vendor relationships, and technology implementation with a startup mindset.
• Serve as a trusted creative partner to executives and stakeholders across brand, digital, creative, and merchandising teams.
• Inspire, mentor, and mobilize a high-performing team spanning art direction, styling, production, editing, and post-production.
• Foster a studio culture grounded in experimentation, inclusivity, and bold creativity.
• Unlock new business opportunities by exploring monetization strategies, brand partnerships, and co-branded productions.
• Position the studio as a strategic, revenue-generating asset that drives not only marketing outcomes but cultural relevance for the Macy’s brand.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Benefits

• Comprehensive health and wellness coverage
• 401(k) match
• Paid time off
• Eight paid holidays
• Continuous learning and leadership development
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees