Sr. Director, Site Experience, Outlet eCommerce

Tapestry • New York, NY

120d • $170,000 - $220,000

About The Position

The Senior Director role will lead the evolution of the North America Outlet eCommerce business. We are looking for an innovative and results-driven leader who thrives in a dynamic and fluid environment and who can drive both customer-centric business results and new ways of working. Owning and driving the site experience-including strategy and planning, content needs, merchandising, analytics, operations, features and functionality innovation and cross-functional partnership and communication. This leader will own accountability for sales results of a $1B+ business and requires a keen ability to drive performance and fuel innovation concurrently; continually iterating and driving forward the digital product roadmap.

Requirements

• BA or BS degree required.
• 10+ years eCommerce and P&L experience required.
• Strong track record in building effective teams, driving business strategies and delivering on results.
• Proven ability to drive customer-centric innovation.
• Ability to work effectively in ambiguity, adapt to changing priorities and drive with urgency.
• Excellent product sensibility and business-driving merchandising skills.
• Team-oriented with ability to effectively collaborate with partners across the organization at all levels.
• Excellent analytical and problem solving skills.
• Strong listening, written and oral communication skills.

Responsibilities

• Lead the short and long-term vision for Coach Outlet eCommerce with responsibility to develop and execute key site and customer strategies.
• Accountable for business performance and site KPIS with accountability for reporting on site and customer KPIS (e.g. sessions, revenue, conv, RPV, ADT, gen Z and new customer %s, repeat purchase rates), optimizing site operations, opportunities, and flexing strategies to achieve sales growth and customer strategies.
• Oversee merchandising team for Coachoutlet.com, continually optimizing site merchandising to drive both top line sales and margin results.
• Owner of digital roadmap and testing roadmap. Drives innovative features, functionality, and content needs to support the digital selling experience.
• Collaborate on digital creative strategies to ensure brand messaging and business priorities are reflected on site, across all touchpoints of a consumer journey.
• Drive the cross-functional partnerships across marketing, merchandising, creative, digital product, IT, distribution, etc. to successfully implement the Outlet eCommerce roadmap and to achieve both sales and customer objectives.
• Collaborate closely with North American Outlet buying partners to define omnichannel merchandising strategies and deliver omnichannel sales plans while identifying online specific opportunities.
• Partner with Tapestry digital center of excellence to drive new site functionality, experience, and innovation, including robust test and learn agenda.
• Accountable for long term vision of digital experience, thinking outside the status quo to recommend new site experiences based on long term vision at Coach.
• Maintain robust competitive intelligence to monitor trends and digital best practices.
• Maintain a best-in-class digital team; optimize processes and drive new ways of working with a digital first approach.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
• Education Level: Bachelor's degree