Sr. Director, Public Relations and Corporate Communications

The Lisinski Law Firm•Tampa, FL

About The Position

The Sr Director, Public Relations and Corporate Communications leads the firm’s Communications and Reputation Management strategy, with a primary focus on building brand awareness, credibility, and trust through thought leadership, earned media, and founder-led storytelling. This role partners closely with the Founder and executive leadership to shape clear, authentic narratives that reinforce the firm’s authority and mission at scale, both within the Firm as well as in the public eye. In addition to driving proactive brand visibility, this leader owns reputation and crisis communications internally and externally, directing agency partners across monitoring, influencer risk, and rapid response. Operating at the intersection of brand, legal, and communications, the role ensures the firm can scale its public presence while protecting trust—particularly within immigrant communities navigating complex, high-stakes legal environments. If not located in Tampa, must be willing to travel as needed and sometimes on short notice

Requirements

Bachelor’s degree in marketing, Communications, Business, or related field .
10–15 years total PR/comms experience; 5–8 years in leadership (managing people, agencies, budgets, and exec visibility).
Experience managing crisis communications internally and externally.
Extensive PR agency and vendor management experience.
Fluent in Spanish; written and verbal.
Exceptional organizational and project management skills to ensure cross-functional collaboration and timely management of communications.
Demonstrated Executive level communication skills with the ability to simplify complexity, turn data into stories, and create compelling recommendations.

Responsibilities

Lead the firm’s external communications and earned media strategy, owning higher-funnel brand awareness, narrative development, and long-term reputation building across all PR and communications partners.
Partner directly with the Founder and Executive Leadership to shape and amplify thought leadership, POVs, and founder-led storytelling that reinforce credibility, authority, and trust with immigrant communities, key stakeholders.
Direct agency partners in developing proactive brand-building campaigns, including media relations, executive visibility, issues-based storytelling, and culturally fluent Spanish-language communications.
Ensure alignment between brand strategy, PR narratives, and marketing priorities, working closely with Brand and Marketing leaders to reinforce positioning, differentiation, and proof points.
Serve as a trusted advisor to the Firm’s Founder and senior leadership, providing ghostwriting for media engagement, speeches, firmwide emails, talking points, and presentations.
Act as the internal authority on reputation and trust, continuously identifying vulnerabilities and strengthening preventative strategies to support both brand growth and risk mitigation.
Oversee an internal team and external agencies to monitor reputation and influencer risk management in real time on social and in traditional media. Manage internal escalation.
Lead crisis response strategy and execution, partnering with Legal, Executive Leadership, Marketing, and Business Development to assess risk, align messaging, and deliver timely communication response.
Establish and govern SOPs for media engagement, misinformation response, influencer interactions, and crisis escalation.
Provide executive-level reporting and insight, including brand impact, sentiment trends, and reputational risks, and translate into actionable recommendations.
Lead firmwide proactive and reactive internal communications related to external news, policy changes, crisis management and business health, ensuring transparency and timely dissemination of information. Work directly with Founder and Executive Leadership to collaborate on narratives.
Partner with HR and Founder to manage internal events and shaping a culture of transparency.
Partner with HR and cross-functional teams to support organizational transformation efforts, ensuring clear, consistent communication during periods of change such as restructuring, or system overhauls.