Sr. Director, Product Marketing
About The Position
We’re hiring a strategic Product Marketing leader to drive growth and differentiation across Rhapsody’s healthcare data exchange and data quality solutions at a time when AI is reshaping what buyers expect and how they discover, evaluate, and adopt technology. You will own positioning, messaging, and go-to-market strategy for priority segments and ICPs (e.g., CIOs, CTOs, integration leaders, and digital health technical teams). You’ll translate complex capabilities into clear, customer-centric narratives and proof built for modern buying committees that demand security, governance, ROI, and implementation realism. You’ll partner across Product, Sales, and Marketing to create pipeline, improve win rates, and accelerate adoption.
Requirements
- Demonstrated ability to lead GTM in complex, technical B2B markets (health tech strongly preferred).
- Strong grasp of how AI is changing B2B discovery and evaluation (GEO/AEO, peer proof, security/compliance scrutiny, pilot-to-production journeys).
- Practical experience using AI tools to accelerate market research, messaging iteration, competitive analysis, and content workflows (without sacrificing accuracy).
- Ability to translate technical capabilities into clear business outcomes (risk reduction, speed-to-value, operational efficiency, revenue protection/growth).
Responsibilities
- Go-to-Market Strategy: Lead segment-specific GTM strategy across Rhapsody solutions, grounded in ICP needs, buying triggers, and competitive differentiation.
- Positioning & Messaging: Build compelling, value-based messaging that stands up to technical and executive scrutiny, especially around data governance, reliability, and outcomes in AI-enabled workflows.
- AI-First Discoverability (GEO/AEO): Partner with Demand Gen to optimize how buyers discover Rhapsody through search + AI answer engines, communities, partners, and third-party validation.
- Sales Enablement: Deliver the enablement system (talk tracks, decks, competitive battlecards, demo narratives, use-case proof) that improves win rates and accelerates deal cycles.
- Launch & Adoption: Own product launches end-to-end, from narrative to commercialization checklist to field readiness and drive adoption post-launch.
- Voice of Customer & Market Intelligence: Run customer/market programs (win-loss, competitive intel) with a focus on how AI is changing decision criteria, data expectations, and risk tolerance.
- Win/Loss & Win Rate: Systematically analyze buying criteria and objection patterns; iterate messaging, proof, and enablement to improve win rates.
- Pricing & Packaging: Own pricing/packaging strategy for target segments; adapt to new AI-era value drivers (speed-to-value, automation, reduced rework, risk reduction).
- Campaign Strategy: Partner with Growth/Content to build full-funnel campaigns tied to measurable pipeline and conversion outcomes.
- Performance Analytics: Define KPIs, dashboards, and learning loops to improve GTM effectiveness over time.
Benefits
- Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
- 401k with a generous company match
- Unlimited PTO, sick time & volunteer days
- An innovative, inclusive, and fun work environment
- Continuous learning and development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
