Sr Director, Product Marketing

Hack The Box • FL

110d • $170,000 - $200,000

About The Position

The Senior Director/Director of Product Marketing will shape and own HTB’s market narrative, driving how our products (B2B & B2C) are positioned, launched, and adopted across industries and buyer segments. This role blends strategy with execution, ensuring our story resonates with CISOs, practitioners, and security leaders while enabling our go-to-market teams to win consistently. Success means building a category-defining presence in continuous cyber upskilling, translating complex technical capabilities into compelling business outcomes.

Requirements

• 8-10+ years in B2B SaaS product marketing (Director) or 11–15+ years (Senior Director), including 5+ years in cybersecurity
• Demonstrated success owning positioning and GTM for multi‑product portfolios and launching products at a high‑growth company
• Proven experience managing Analyst Relations (AR), including building relationships with firms like Gartner and Forrester
• People leadership: Coaching, mentoring and creating leverage through a small, mighty team
• Fluency with security buyer and practitioner journeys
• Proven ability to partner with Product and Sales, influence executives, and drive cross‑functional execution
• Excellence in storytelling—written, visual, and on stage
• Strong analytical chops: you work from data, customer insight, and rigorous testing

Responsibilities

• Own the narrative & category
• Define and continually sharpen HTB’s positioning and messaging across personas (CISO, security leaders, SOC managers, red/blue/purple team leads, L&D) and segments (mid‑market, enterprise, public sector)
• Establish and evangelize the category around continuous cyber upskilling, cyber ranges, Table Top Exercises (TTX), live-fire exercises and adversarial training
• Drive the narrative and build analyst relationships with the likes of Forrester and Gartner
• Lead GTM & Launches
• Drive go‑to‑market strategy and integrated launch plans for new capabilities and product launches
• Own cross-functional alignment and sales enablement for product launches
• Partner with Sellers, Demand Gen and Field Marketing to map plays to buying stages and accounts
• Collaborate with Product and Revenue Ops on pricing and packaging, trial/POC experiences, and adoption motions
• Run market, customer, and competitive research; turn insight into action for Product and GTM
• Build sales playbooks, pitch narratives, competitive talk tracks, objection handling, demo/POV guidance, and ROI storytelling
• Mentor, and develop a high‑performing product marketing team
• Create operating rhythms: messaging reviews, launch post‑mortems, win/loss loops
• Report progress and insights to the SVP of Marketing

Benefits

• Compensation: USD 170,000-200,000
• Medical, Dental & Vision (employee coverage 100% paid for by Hack The Box)
• 401K w/ employer match
• Employer-paid Life and AD&D Insurance
• Supplemental Life Insurance
• Short-term and Long-term Disability
• Healthcare and Dependent Care FSA
• Paid paternity & maternity leave
• 25 annual leave days
• Home Office Allowance
• Dedicated budget for training and professional development, participation in conferences
• State-of-the-art equipment
• Full access to the Hack The Box lab offerings

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 251-500 employees