Sr Director, Product Marketing

Hack The Box

108d • $170,000 - $200,000

About The Position

The Senior Director/Director of Product Marketing will shape and own HTB’s market narrative, driving how our products (B2B & B2C) are positioned, launched, and adopted across industries and buyer segments. This role blends strategy with execution, ensuring our story resonates with CISOs, practitioners, and security leaders while enabling our go-to-market teams to win consistently. Success means building a category-defining presence in continuous cyber upskilling, translating complex technical capabilities into compelling business outcomes.

Requirements

• 8-10+ years in B2B SaaS product marketing (Director) or 11–15+ years (Senior Director), including 5+ years in cybersecurity.
• Demonstrated success owning positioning and GTM for multi-product portfolios and launching products at a high-growth company.
• Proven experience managing Analyst Relations (AR), including building relationships with firms like Gartner and Forrester.
• People leadership: Coaching, mentoring and creating leverage through a small, mighty team.
• Fluency with security buyer and practitioner journeys.
• Proven ability to partner with Product and Sales, influence executives, and drive cross-functional execution.
• Excellence in storytelling—written, visual, and on stage.
• Strong analytical skills.

Responsibilities

• Own the narrative & category
• Define and continually sharpen HTB’s positioning and messaging across personas and segments.
• Establish and evangelize the category around continuous cyber upskilling, cyber ranges, Table Top Exercises (TTX), live-fire exercises and adversarial training.
• Drive the narrative and build analyst relationships with firms like Forrester and Gartner.
• Lead GTM & Launches, ensuring market positioning and messaging evolve with product iterations.
• Drive go-to-market strategy and integrated launch plans for new capabilities and product launches.
• Own cross-functional alignment and sales enablement for product launches.
• Partner with Sellers, Demand Gen and Field Marketing to map plays to buying stages and accounts.
• Collaborate with Product and Revenue Ops on pricing and packaging, trial/POC experiences, and adoption motions.
• Run market, customer, and competitive research; turn insight into action for Product and GTM.
• Build sales playbooks, pitch narratives, competitive talk tracks, objection handling, demo/POV guidance, and ROI storytelling.
• Mentor and develop a high-performing product marketing team.
• Create operating rhythms: messaging reviews, launch post-mortems, win/loss loops.
• Report progress and insights to the SVP of Marketing.

Benefits

• Compensation: USD 170,000-200,000
• Medical, Dental & Vision (employee coverage 100% paid for by Hack The Box)
• 401K w/ employer match
• Employer-paid Life and AD&D Insurance
• Supplemental Life Insurance
• Short-term and Long-term Disability
• Healthcare and Dependent Care FSA
• Paid paternity & maternity leave
• 25 annual leave days
• Home Office Allowance
• Dedicated budget for training and professional development, participation in conferences
• State-of-the-art equipment
• Full access to the Hack The Box lab offerings.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 251-500 employees