Sr. Director, Product Marketing - Zelle

Early Warning® • New York, NY

29d • $226,000 - $282,000 • Hybrid

About The Position

At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses. Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment. Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship. You will lead Product Marketing for Zelle, owning how our product roadmap comes to market and how partners and customers understand what’s next. Zelle is entering a high-opportunity phase. The 2026 roadmap expands use cases, deepens partner capabilities, and meaningfully improves the end-to-end customer experience. This evolution creates a steady cadence of high-impact launches where Product Marketing plays a direct role in driving adoption, usage, and market confidence. Payments experience is mission-critical. You will bring a strong understanding of financial institution constraints and the operational realities of risk, fraud, disputes, and compliance—while still translating that complexity into clear, compelling narratives for partners and the broader market. This role requires strong cross-functional leadership and a repeatable go-to-market discipline. You will align Product, Marketing, Partnerships, and external stakeholders around shared priorities, launch readiness, and consistent messaging. Success is driven by trusted relationships, crisp execution, and the ability to move work forward without friction—earning the confidence of Product teams while bringing clarity to complexity. Overall Purpose The Sr. Director, Product Marketing - Digital Assets leads product marketing strategy and execution for Early Warning’s cross-border and digital asset enabled payment solutions, driving awareness, adoption, and trust among financial institutions and network participants. While working cross-functionally across product management, business development, corporate marketing, and sales, they will define product positioning, create compelling content, execute on go-to-market strategies, and drive product usage.

Requirements

• Education and experience typically obtained through completion of a Bachelor’s degree in marketing, communications, business or related field or equivalent experience.
• 15 or more years of experience in marketing, communications, or related field.
• Experience leading product marketing for payments, cross-border money movement, digital assets, or other regulated financial services products.
• Demonstrated ability to translate complex, highly regulated technologies into clear, compliant value propositions for financial institutions and partners.
• Demonstrated success or ability to retain highly engaged, high performing teams.
• Results-driven, self-motivated, organized, proactive, collaborative and able to thrive in an ambiguous environment.
• Ability to engage with and influence at a senior level with strong executive presence.
• Previous experience managing relationships with varying levels of seniority, creating successful marketing programs and go to market strategies for partnership.
• High level of personal and professional integrity, sensitivity and confidentiality.
• Background and drug screen

Nice To Haves

• Education and experience typically obtained through completion of a master's degree business or equivalent in a related field
• Experience marketing global payments, digital asset enabled platforms, or stable coin related solutions within regulated environments.
• Familiarity with regulatory and compliance considerations impacting messaging for cross-border payments and digital asset use cases.

Responsibilities

• Creates and owns the product marketing strategy and execution.
• Creates and co-owns (with growth & acquisition team) the partner marketing strategy for the assigned EWS product or service.
• Define and execute product positioning and messaging for cross-border payments and stable coin enabled capabilities, translating complex technology into clear, compliant value propositions.
• Partner with Product, Risk, Compliance, and Corporate Communications to ensure regulatory-aligned messaging for digital asset and cross-border use cases.
• Lead go-to-market strategies supporting global payments expansion, including partner toolkits, enablement materials, and adoption programs for financial institutions.
• Leads strategy and ongoing updates to data driven marketing plans and toolkits (e.g. year one plan, templates, etc.) for Financial Institutions to drive awareness and usage.
• Defines and develops new and innovative marketing strategies and programs in response to business challenges.
• Builds and maintains strong relationships with a diverse set of internal and partner constituencies including marketing teams, legal, finance, and sales.
• Aligns with product development lifecycle (PDLC) processes.
• Defines and manages the co-marketing budget to optimize program impact and results across partners.
• Acts as key marketing liaison, including working with partners to coordinate market research, public relations, social media, and marketing plans.
• Works closely with partners and Early Warning’s brand strategy team to ensure consistent messaging and branding.
• Leads development of performance and tracking reports for partner marketing usage programs, consolidating information and providing end-to-end metrics visibility.
• Partners across the company to align corporate marketing, product management, sales, and brand marketing.
• Provides effective leadership in developing highly engaged, high performance teams.
• Support the company’s commitment to risk management and protecting the integrity and confidentiality of systems and data.

Benefits

• Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
• 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
• Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
• 12 weeks of Paid Parental Leave
• Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.

What This Job Offers

• Job Type: Full-time
• Career Level: Director