Sr. Director, Product Marketing Management

Early Warning Services • Chicago, IL

100d • $170,000 - $220,000 • Hybrid

About The Position

The Sr. Director, Product Marketing leads the team's efforts in driving awareness, consideration, and adoption of Early Warning products and services. They are at the center of marketing strategy and execution, working cross-functionally, across product management, business development, corporate marketing, and sales, to define product positioning, create compelling content, execute on go-to-market strategies, and drive product usage.

Requirements

• Education and experience typically obtained through completion of a Bachelor's degree in marketing, communications, business or related field or equivalent experience.
• 15 or more years of experience in marketing, communications, or related field.
• Demonstrated success or ability to retain highly engaged, high performing teams.
• Results-driven, self-motivated, organized, proactive, collaborative and able to thrive in an ambiguous environment.
• Ability to engage with and influence at a senior level with strong executive presence.
• Previous experience managing relationships with varying levels of seniority, creating successful marketing programs and go to market strategies for partnership.
• High level of personal and professional integrity, sensitivity and confidentiality.
• Background and drug screen.

Nice To Haves

• Education and experience typically obtained through completion of a master's degree business or equivalent in a related field.
• Experience working for a high growth, fast moving organization in the financial services, fraud, identity, payments, or similar spaces.
• Marketing into regulated industries and specifically financial services, fraud, identity, payments is preferred.

Responsibilities

• Creates and owns the product marketing strategy and execution.
• Creates and co-owns the partner marketing strategy for the assigned EWS product or service.
• Owns and drives product marketing positioning and ongoing market awareness through all market segments and partners.
• Leads strategy and ongoing updates to data driven marketing plans and toolkits for Financial Institutions to drive awareness and usage.
• Defines and develops new and innovative marketing strategies and programs in response to business challenges.
• Builds and maintains strong relationships with a diverse set of internal and partner constituencies including marketing teams, legal, finance, and sales.
• Aligns with product development lifecycle (PDLC) processes.
• Defines and manages the co-marketing budget to optimize program impact and results across partners.
• Acts as key marketing liaison, including working with partners to coordinate market research, public relations, social media, and marketing plans.
• Works closely with partners and Early Warning's brand strategy team to ensure consistent messaging and branding.
• Leads development of performance and tracking reports for partner marketing usage programs, consolidating information and providing end-to-end metrics visibility.
• Partners across the company to align corporate marketing, product management, sales, and brand marketing.
• Provides effective leadership in developing highly engaged, high performance teams.
• Supports the company's commitment to risk management and protecting the integrity and confidentiality of systems and data.

Benefits

• Healthcare Coverage - Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
• 401(k) Retirement Plan - Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
• Paid Time Off - Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
• 12 weeks of Paid Parental Leave.
• Maven Family Planning - provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees