Sr. Director, Product Marketing (Hybrid) 

Insulet Corporation • San Diego, CA

107d • $235,050 - $352,575 • Hybrid

About The Position

The Senior Director, Product Marketing -This role is accountable for the successful global launch of the next-generation Omnipod. The leader will define and drive the strategic vision, lead cross-functional go-to-market execution, and ensure commercial success across markets. This individual will manage and develop two direct reports and play a key role in shaping the future of the franchise. This is a full-time exempt position reporting to the VP, Product Marketing.

Responsibilities

• Develop a 3-year strategic plan for the next-generation Omnipod AID system.
• Develop and maintain the Target Product Profile (TPP) to articulate product vision, critical success criteria, and alignment on claims, differentiation, and pricing strategy.
• Partner cross-functionally to ensure strategic alignment across product, evidence, market access and commercial teams.
• Influence pricing strategy in collaboration with Market Access.
• Engage with Key Opinion Leaders (KOLs) and HCP Ad Board to inform product positioning and drive adoption.
• Lead commercial functions through launch execution, aligning stakeholders on timelines, deliverables, and success metrics.
• Collaborate with Supply Chain, Manufacturing, and Operations to ensure product availability and scalability.
• Understand and address operational dependencies that impact launch success.
• Support International PMM Team on strategic planning and execution of launch in new and existing countries.
• Partner with international teams to tailor go-to-market strategies and ensure regulatory and market readiness.
• Drive alignment on messaging and positioning across global markets.
• Own and drive the global GTM strategy, ensuring cross-functional alignment across Regional Marketing, Market Access, Training, Customer Care, and Sales Ops.
• Develop an integrated communication plan to ensure consistency in messaging and claims across product components.
• Lead the creation of the global launch campaign and marketing toolkit, ensuring adaptability for regional execution.
• Lead the product packaging initiative to create an out of box experience reflective of the brand.
• Identify clinical evidence gaps and support the IEP process in establishing the right data roadmap to support robust marketing claims, indications and market access.
• Own the GTM plan for new clinical data and publications, ensuring timely dissemination and integration into regional marketing and sales enablement.
• Partner with Sales Training to embed product positioning, messaging, and competitive differentiation into training programs.
• Lead the HCP learning pathway to build knowledge, trust and belief in the product.
• Collaborate with Product Management to design and execute market research, ensuring the customer voice is embedded throughout the product lifecycle.
• Lead communication efforts to regional marketing teams and customers for new product releases, updates, and critical product-related communications.
• Manage and develop two direct reports, fostering growth, accountability, and cross-functional collaboration.

Benefits

• The US base salary range for this full-time position is $235,050.00 - $352,575.00.
• Compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Miscellaneous Manufacturing