Sr. Director, Partnerships & Influencer Marketing- REMOTE

Thorne Research Inc

78d

About The Position

The Senior Director, Strategic Partnerships & Influencer Marketing is a seasoned and visionary leader who will build and oversee a newly integrated Strategic Partnerships and Influencer Marketing team. This team unites our work across paid influencer relationships, organic influencer/affiliate programs, and sponsorship activations to drive brand awareness, trust, and customer acquisition. The Senior Director will be responsible for developing and executing a cohesive global strategy that leverages sports, celebrity, medical experts, and strategic partners to amplify Thorne’s premium positioning in science-backed wellness. This leader will manage high-profile talent relationships, oversee marquee partnerships (e.g., UFC), and ensure that activations deliver measurable impact against growth objectives. This is a remote position.

Requirements

• Bachelor’s degree in marketing, communications or other relevant fields.
• 12+ years in sports marketing, influencer/celebrity marketing, partnerships, or brand strategy.
• Proven success in negotiating high-profile talent and sponsorship contracts.
• Strong network and credibility in sports, entertainment, and/or healthcare ecosystems.
• Exceptional ability to balance brand-building with performance outcomes.
• Experience leading cross-functional teams and managing direct reports.
• Strategic, creative, and analytical mindset with proven ability to drive measurable ROI.
• Excellent relationship management skills.

Responsibilities

• Define and oversee the integrated Strategic Partnerships & Influencer Marketing strategy, ensuring alignment with corporate priorities, brand positioning, and growth targets.
• Translate the Paid Influencer Strategic Framework (T1, Fall 2025) into executional excellence.
• Create a unified team culture between Sponsorship Activations and Influencer Marketing functions, with a clear roadmap, briefs, and review cadences (quarterly for example).
• Oversee all paid ambassador relationships (athletes, celebrities, and medical doctors) with planned expansion to ~10 paid influencers in 2026.
• Lead scouting, evaluation, and roster planning, ensuring ambassadors align with Thorne’s values.
• Own negotiations and contracts with agents, securing broad usage rights, performance incentives, and content flexibility.
• Maintain an integrated deliverables calendar and ensure timely, multi-channel activation.
• Partner with the Director of Influencer Marketing to evolve Thorne’s Affiliate Ambassador Program.
• Set growth targets, budget allocations, and strategic priorities for the affiliate program.
• Work cross-functionally with Growth, Paid Media, and eCommerce to ensure ambassadors are integrated into full-funnel campaigns.
• Benchmark Thorne’s program against best-in-class affiliate and ambassador models.
• Evaluate and expand new strategic sponsorship opportunities.
• Lead evaluation, negotiations and deal optimization for additional sponsorships.
• Develop a long-term sponsorship roadmap.
• Directly manage the Director of Influencer Marketing and Sponsorship Activations Manager.
• Foster strong collaboration with PR/Comms, Creative, Growth, Sales, R&D, and Data & Analytics.
• Partner with Legal and Finance to ensure contracts, budgets, and ROI are optimized.
• Participate actively in required training and development programs.
• Promote the Company’s Mission and Values.

Benefits

• Competitive compensation
• 100% company-paid medical, dental, and vision insurance coverage for employees
• Company-paid short- and long-term disability insurance
• Company-paid life insurance
• 401k plan with employer matching contributions up to 4%
• Gym membership reimbursement
• Monthly allowance of Thorne supplements
• Paid time off, volunteer time off and holiday leave
• Training, professional development, and career growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees