Sr. Director of Strategic Enrollment Management

Vanderbilt University • Nashville, TN

77d

About The Position

The Senior Director of Strategic Enrollment Management is a key leadership role within Vanderbilt's Peabody College. This position is responsible for developing and executing innovative, data-driven strategies for recruitment, admissions, and financial aid across the college's professional and graduate programs, both on campus and online. The Senior Director will have the primary responsibility in attracting and enrolling highly qualified students into the college's current 23 professional master's and doctoral programs (M.Ed. and Ed.D.) including any new programs launched, and a secondary responsibility in supporting recruitment efforts in the Ph.D. programs. The Senior Director will leverage analytics to model, interpret, and project enrollment trends that inform strategic decision-making across multiple professional programs. The Senior Director provides overall leadership and coordination for all enrollment management activities, including marketing, recruitment, admissions, and financial aid.

Requirements

• A master's degree from an accredited institution of higher education is necessary.
• A minimum of eight years of higher education or enrollment management or admissions experience is necessary.
• Strong written and verbal communication skills is necessary.
• Professional experience in recruiting and admissions of professional and graduate students in education is preferred.
• Experience in higher education administration is necessary.
• Leadership experience in organizational and fiscal management including planning, developing, and evaluating programs and personnel is necessary.
• Exceptional analytical and data skills is required.

Nice To Haves

• A master's degree from an accredited institution in higher education administration, business, public policy, or a related field is preferred.

Responsibilities

• Develop and implement data-driven strategies to manage and project enrollments across professional programs with an emphasis on enrollment growth.
• Support the development and launch of new professional master's programs through detailed market analysis, price analysis, and marketing and recruiting strategic planning.
• Provide timely data and analysis to support college leadership in strategic decision-making and continuous process improvement.
• Analyze enrollment trends, build forecasting models, and evaluate recruitment outcomes through regular and ad hoc reporting.
• Execute the development of strategic enrollment goals for academic profile, net revenue, retention and student success, and approaches to student financial assistance.
• Stay abreast of current marketing and recruitment trends, yield strategies, and general research related to admissions and financial aid.
• Actively build new sources of potential students domestically and internationally and increase applications and enrollments for both on campus and online programs.
• Oversee and coordinate recruitment events and activities, both on campus and online.
• Travel to represent Peabody College at recruitment fairs, academic conferences, and partner institutions.
• Create enrollment models using predictive analysis and descriptive statistics.
• Ensure colleagues have relevant, structured, clean data to inform enrollment strategy.
• Serve as the lead for developing enrollment metrics.
• Understand how various financial aid strategies can be used to leverage enrollment.
• Analyze indicators of market conditions affecting different programs, levels, and types of students.
• Collaborate with faculty and department/program staff to establish and achieve enrollment goals.
• Oversee and manage budget for the Admissions and Enrollment Office.
• Build, execute, and update a recruitment marketing plan in conjunction with Vanderbilt's Peabody College communications.
• Lead and manage the relationship with relevant marketing vendors.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Educational Services
• Education Level: Master's degree