Sr Director of Product Marketing - Chiropractic

PracticeTek

86d • $135,000 - $165,000

About The Position

At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go! We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity.

Requirements

• 8–12+ years in B2B product marketing, with 5+ years in a leadership role driving GTM strategy for high-growth portfolios.
• Proven success in SBM or mid-market SaaS—healthcare tech experience strongly preferred.
• Track record of owning launches that delivered revenue growth and market share expansion.
• Deep expertise in messaging, positioning, ICP definition, competitive differentiation, and pricing/packaging.
• Strong commercial acumen—comfortable owning P&L-level portfolio analysis and contributing to ARR targets.
• Exceptional collaboration and presentation skills—able to influence across marketing, product, sales, and executive teams.
• Data-driven decision maker with strong command of metrics such as CAC, LTV, attach rate, churn, and gross margin.
• Strategic product portfolio management across multi-products/brands; proven expertise in PDLC, informing Product on low-adopt or sunset-ready brands/products to drive EBITDA expansion.

Responsibilities

• Refine and revise ICPs, market segmentation, and buyer personas based on data, customer insights, and TAM/SAM analysis.
• Own positioning and messaging that clearly differentiates our solutions in a competitive market and resonates across all buyer stages.
• Partner with the Market Leader (Product), CPO, and Sales Leaders to drive portfolio strategy, roadmap alignment, and revenue acceleration, informing profitability optimization.
• Own category Brand activation, in-market customer programs in partnership with Customer Support and Industry Press/Publications to drive thought leadership and inform market insights.
• Lead end-to-end GTM for new products, features, and packages—from business case collaboration with Product to launch and through post-launch optimization.
• Develop and maintain value propositions, pricing & packaging strategies, and competitive differentiation frameworks.
• Ensure GTM readiness across product, sales, demand gen, customer success, and channel partners.
• Design Customer Experience (CX) and Customer Journey leading cross-functional teams to deliver on a best-in-class brand experience at every touchpoint.
• Partner with performance marketing (demand generation) teams to design and execute integrated campaigns that deliver pipeline growth at compelling CAC & CLTV.
• Collaborate with sales enablement to arm the field with and iterate on compelling tools, stories, and objection-handling content to accelerate close rates.
• Monitor and report portfolio-level performance—ARR, ACV, MRR, Upsell, Downsell, Churn, and gross margin—identifying trends and proactively effecting high impact programs that deliver to business goals.
• Contribute to competitive intelligence programs that track market shifts, competitor moves, and pricing trends in collaboration with Product.
• Leverage customer insights (NPS, win/loss analysis, churn data) to inform roadmap, messaging, and retention plays.
• Serve as the voice of the market and customer to internal stakeholders, ensuring our offerings remain relevant and differentiated by segment/persona.

Benefits

• Comprehensive health, dental, and vision coverage options.
• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing.
• Flexible paid time off, sick time, and 10 company-paid holidays.
• 401(k) plan with company match to help you build your future.
• Culture Committee driving initiatives that spark connection, fun, and belonging.
• A workplace powered by innovation, collaboration, and energy every day.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 251-500 employees