Sr. Director of O&O Ad Product

Hearst•New York, NY

26d•$160,000 - $190,000•Hybrid

About The Position

Hearst has quietly become one of the most profitable and diversified media and information companies in the U.S., with more than 360 businesses. Within the Hearst Newspapers (HNP) division, Hearst owns and operates a premier portfolio of 85+ local digital and print news/media brands reaching over 60M consumers each month, including SF Chronicle | SFGATE, Houston Chronicle | CHRON, Hearst Connecticut Media Group, San Antonio Express-News | mySA, Albany Times Union, and recent acquisitions including the Austin American-Statesman and The Dallas Morning News. HNP has achieved record profit growth through award-winning journalism and innovative digital advertising solutions. A critical driver of this success is our owned-and-operated (O&O) digital advertising portfolio, spanning display, high-impact units, native, video, custom executions, and emerging ad formats supporting local, large regional, and national advertisers. We are seeking a Sr. Director of O&O Ad Product to own and evolve this portfolio end-to-end—setting strategy, defining the roadmap, and driving measurable revenue growth across our local markets. Role Overview Reporting to the SVP of Marketing Operations & Advertising Strategy, the Sr. Director of Ad Product is accountable for the vision, roadmap, execution, and monetization of Hearst Newspapers’ O&O advertising products. This role is directly responsible for driving direct O&O digital advertising revenue growth, with a primary focus on enhancing the current suite of products and launching new, proprietary, high-performing solutions. This leader partners closely with product development, sales, product marketing, editorial, finance, and ad operations to ensure O&O offerings are market-driven, performant, scalable, and aligned with advertiser outcomes. The role combines product strategy, commercial rigor, and hands-on execution, with a mandate to turn data, feedback, and market insight into prioritized product investments. About HNP Headquarters HNP Headquarters is a multi-faceted group that supports our network of newsrooms by fueling growth, driving innovative problem-solving, and building scalable solutions that serve our communities. We prioritize our readers' interests above all else and are deeply committed to the principles of truthfulness, fairness, and independence.

Requirements

8–12+ years of experience in digital advertising, ad product management, or media monetization (publisher-side strongly preferred).
Proven experience owning a product roadmap with revenue accountability.
Strong understanding of publisher ad tech and monetization ecosystems, including ad serving, direct-sold and programmatic workflows, and performance optimization.
Demonstrated ability to lead cross-functional initiatives across product, editorial, sales, finance, and operations.
High comfort with analytics, KPI development, and revenue reporting.
Experience working with CRM and ad tech systems (Salesforce and related tools preferred).
Ability to balance strategic vision with hands-on execution in a complex, multi-market environment.
Excellent communication, influence, and stakeholder management skills.
College degree required; MBA preferred.