Sr. Director, Media Strategy and Marketing Tech

Planet Fitness • Hampton, NH

73d

About The Position

The Sr. Director, Media Strategy and Marketing Tech will direct and oversee the day-to-day strategic planning for Planet Fitness media initiatives. This role will develop media briefs through multiple partnerships, build media strategies and craft holistic stories to reach business goals and lead campaign work that is rooted deep in data and insights. The Sr. Director, Media Strategy and Marketing Tech will also partner with multiple teams within and outside the organization to create, deliver, and uphold Planet Fitness media strategy and marketing technology success. This role is expected to work our hybrid schedule out of our Hampton, NH office.

Requirements

• Bachelor’s Degree required, with a concentration in Marketing, Communications, or a related field, preferred. MBA a plus.
• 7-10+ years of related experience in the media space.
• 5+ years of media experience in digital, programmatic, and innovation.
• 5+ years of experience leading and mentoring a team.
• Experience successfully setting agency and media landscape direction.
• Demonstrated leadership, indicating earned respect and trust in relationships.
• Extensive experience in media strategy, planning, and buying across multiple media channels.
• Robust knowledge of media and the media landscape.
• Proven experience in managing and coordinating a marketing plan across multiple franchisee stakeholders.
• Ability to translate, understand, guide, and evaluate media analytics tools and technology.
• Strong negotiation skills.
• Highly collaborative, strategic team-player with strong perceptions on innovation.
• Possess a strong, analytical mindset to lead campaigns rooted in data and insights.
• Exceptional presentation and communication skills.

Nice To Haves

• Creative, progressive, thought leadership with the ability to influence at all levels of the organization.
• Excellent leadership skills including the ability to build teams, motivate, guide, and mentor.
• Possess a results-driven entrepreneurial mindset, demonstrating initiative and creativity.
• Demonstrated strategic thinking, creative problem-solving, and organizational leadership skills.
• Exhibits comfort, ease, and flexibility working in a fast-paced, ever-changing environment.

Responsibilities

• Directs and oversees our national media strategy from plan to execution with a holistic media perspective to reach business goals while ensuring local nuances and needs are incorporated.
• Establishes key media thresholds for optimal media channel mix, geography, reach, frequency, and media flighting.
• Advises on local media strategy from plan to execution, collaborating with franchisee groups and their agencies.
• Develops media briefs in partnership with Brand, Brand Strategy, Creative, Research/Analytics, and Content teams.
• Builds and maintains media strategy according to briefing parameters and larger Enterprise needs.
• Directs utilization of Planet Fitness first-party data for media targeting.
• Crafts holistic stories for detailed media recommendations.
• Creates a comprehensive, quarterly testing roadmap to accelerate learnings.
• Partners closely with Agencies & Analytics teams to measure, track, and report media performance.
• Leads and builds incremental funding business cases to improve media business impact.
• Negotiates and manages vendor contracts and pricing.
• Manages verification and approval of nationally funded media.
• Stays up-to-date with current industry trends focused on new distribution channels.
• Exhibits a contagious 'can do' leadership style that inspires confidence and collaboration.
• Leads, collaborates, and inspires internal and external teams of media experts.

Benefits

• Hybrid work schedule out of our Hampton, NH Club Support Center.
• Competitive salaries and comprehensive benefits package, including medical, pharmacy, dental and vision benefits.
• Generous vacation/holiday pay.
• Volunteer days off.
• 401(k) Retirement.
• Employee Stock Purchase Program.
• Childcare reimbursement.
• Pet care reimbursement.
• Tuition reimbursement.
• Free learning and development programs.
• Discount programs, including vacations, theme parks, shopping, meal delivery services & much more.
• Company-sponsored social events.
• Free Black Card membership and fun exercise incentives.
• Access to our private gym at the Hampton, NH Club Support Center.
• Delicious, healthy breakfast and lunch options served at our Club Support Center café.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees