Sr. Director, MarTech Tools
About The Position
Our Media Group portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal and Sky. When you join our team, you’ll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn’t stop there. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. NBCUniversal is seeking an experienced Marketing Technology Product leader to join the direct-to-consumer product team for our streaming video services, as Sr. Director, MarTech Tools. This role will sit at the convergence of product and growth marketing and be responsible for the product strategy and delivery of our core Martech platform. The successful candidate will be a polished leader focused on strategic development and stakeholder management. They are comfortable interfacing with executives, as well as leading a team of reports to maximize performance. They will be passionate about creating a center of excellence which balances the needs of local propositions with the best interests of a scalable, global stack. If you are analytical, collaborative and obsessed with creating marketing technology systems to drive growth, this is a great role for you.
Requirements
- Minimum 7 years of experience leading the ideation and delivery of Martech solutions.
- Minimum of 4 years of direct people management experience, including coaching and developing Product Managers and building high-performing teams.
- Blended background, including experience with both the technical integration and strategic application of Martech.
- Must have a strong understanding of cross-channel marketing, targeting, and analytics.
- Excellent communication and ability to break down complex topics to non-technical audiences.
- Ability to incisively identify the underlying problem statement that drives coherent solutions.
- A proven track record of successful technology product management.
- A passion for driving next-level results.
- Ability to create structure and drive outcomes.
Responsibilities
- Define the 3-5 year Martech product vision and roadmap that aligns with Growth Marketing and DTC business objectives, translating high-level strategy into actionable product initiatives.
- Act as the primary executive-level liaison for all Martech product strategy, effectively influencing and securing buy-in from senior leadership across Product, Marketing, Engineering, Finance, and Legal.
- Maintain an understanding of Growth Marketing business goals, KPIs, and tactics associated with each proposition and marketing channel.
- Lead a team of senior product managers focused on our MMP, CEP, and CDP platforms (Branch, Braze, and mParticle).
- Collaborate closely with Marketing and local Martech teams to unify needs into a cohesive platform POV. Own the Martech Tools product backlog, with product delivery enabled through product managers within your team.
- Stand up operations for local Martech teams who will support day to day operations.
- Work closely with the Data team to articulate data needs to support tool development.
- Partner with engineering to deliver products.
- Own vendor relationships; lead regular audits of existing core vendor capabilities versus market; develop and conduct RFP process for vendor replacements, as needed; act as senior point-of-contact for customer success relationship.
- Accountable for core platform budget; partner with Finance and Procurement teams on budget allocation, purchases, and contract renewals.
Benefits
- This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
