Sr. Director Marketing

Bmg Rights Management (France) Sarl • Los Angeles, CA

254d • $115,000 - $127,000

About The Position

Step into the driver's seat of some of the most exciting and influential music in the game. As a key marketing lead for BMG's US Recorded roster, you'll take charge of day-to-day strategy and project management for our powerhouse R&B, Hip-Hop, Rap, and Crossover artists. You'll work directly with legends and trailblazers like Chief Keef, Mustard, YG, Wiz Khalifa, Tank, Goldlink, Jozzy, Ledisi, and Leela James—plus help shape the future by launching the next wave of talent already in our pipeline. This is your chance to be at the forefront of culture, leading projects that make real impact and push boundaries.

Requirements

• Previous music industry experience is a must.
• Previous marketing experience at a label.
• Able to communicate effectively.
• Being able to prioritize and manage projects.

Responsibilities

• Oversee all necessary areas including content creation, project P&Ls, curating assets management, hiring of independent/3rd party publicity, marketing and promotion staff, liaising with distributor and executing overall campaign objectives.
• Oversees day-to-day marketing activities for assigned projects.
• Create, allocate and administer budgets, overseeing projects from concept to conclusion.
• Develop marketing plan, manage throughout and assist in its execution.
• Focus on the critical Generation Y/Millennial/Generation Alpha specifically Rap & R&B genre audience demographics to rapidly increase BMG revenue growth from that highly profitable area.
• Work closely with Digital Team to formulate strategic overall online marketing plan per artist.
• Oversee cross-functional corporate departments, applying organization-wide resources, to ensure optimal brand launch, positioning and support.
• Liaise with international BMG colleagues when appropriate for specific artist campaigns ex-US.
• Main point of daily contact for client artist management teams.
• Main point of daily contact for the internal BMG Team re assigned projects.
• Build and develop external relationships throughout music industry to identify new avenues for the marketing and exploitation of each release.
• Utilize and maximize existing bonds/relationships built through extensive experience to best position BMG to marketing priority projects.
• Ensure the efforts of all team members are aligned with the overall marketing plan for each release.
• Ensure clear information flow between BMG Depts re all aspects of assigned projects.
• Constant communication with managers, artists, lawyers within the industry either doing business with BMG or establishing new business.
• Identify potential artist and/or label deals to benefit the BMG Recorded business plan and to enrich the BMG R&B/Hip-Hop/Rap/Crossover roster.

Benefits

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Comprehensive medical, dental, and vision coverage.
• Dollar-for-dollar 401(k) match of up to 6% after your first year.
• Flexible time off policy.
• Commuter benefits program.
• Fitness reimbursement program and wellness incentives.
• 24/7 well-being support through our Employee Assistance Program.
• Summer Fridays.
• Development opportunities, including mentorship programs and LinkedIn Learning.
• Access to showcases and playbacks of our talented artists.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Motion Picture and Sound Recording Industries