Sr.Director Marketing

Bmg-Intl • Los Angeles, CA

251d • $115,000 - $127,000

About The Position

Step into the driver's seat of some of the most exciting and influential music in the game. As a key marketing lead for BMG's US Recorded roster, you'll take charge of day-to-day strategy and project management for our powerhouse R&B, Hip-Hop, Rap, and Crossover artists. You'll work directly with legends and trailblazers like Chief Keef, Mustard, YG, Wiz Khalifa, Tank, Goldlink, Jozzy, Ledisi, and Leela James—plus help shape the future by launching the next wave of talent already in our pipeline. This is your chance to be at the forefront of culture, leading projects that make real impact and push boundaries.

Requirements

• Previous music industry experience is a must.
• Previous marketing experience at a label.
• Able to communicate effectively.
• Being able to prioritize and manage projects.

Responsibilities

• Oversee all necessary areas including content creation, project P&Ls, curating assets management, hiring of independent/3rd party publicity, marketing and promotion staff, liaising with distributor and executing overall campaign objectives.
• Oversees day-to-day marketing activities for assigned projects.
• Create, Allocate and administer budgets, overseeing projects from concept to conclusion.
• Develop marketing plan, manage throughout and assist in its execution.
• Focus on the critical Generation Y/Millennial/Generation Alpha specifically Rap & R&B genre audience demographics to rapidly increase BMG revenue growth from that highly profitable area.
• Work closely with Digital Team to formulate strategic overall online marketing plan per artist.
• Oversee cross-functional corporate departments, applying organization-wide resources, to ensure optimal brand launch, positioning and support.
• Liaise with international BMG colleagues when appropriate for specific artist campaigns ex-US.
• Main point of daily contact for client artist management teams.
• Main point of daily contact for the internal BMG Team re assigned projects.
• Build and develop external relationships throughout music industry to identify new avenues for the marketing and exploitation of each release.
• Utilize and maximize existing bonds/relationships built through extensive experience to best position BMG to marketing priority projects.
• Ensure the efforts of all team members are aligned with the overall marketing plan for each release.
• Ensures clear information flow between BMG Depts re all aspects of assigned projects.
• Constant communication with managers, artists, lawyers within the industry either doing business with BMG or establishing new business.
• If the appropriate opportunity arises, may identify potential artist and/or label deals to benefit the BMG Recorded business plan and to enrich the BMG R&B/Hip-Hop/Rap/Crossover roster.

Benefits

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Kick off your weekends early with Summer Fridays.
• Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
• Be inspired by our talented artists at our showcases and playbacks.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Accommodation