Sr Director, Marketing

Fox Factory • Duluth, MN

8d • Hybrid

About The Position

The Sr Director of Marketing at Fox Factory is a senior leadership role responsible for shaping and executing an integrated marketing strategy that fuels growth, elevates the brand, and strengthens Fox Factory’s leadership position across the automotive, off-road, and performance aftermarket. This role provides enterprise-level oversight of brand, digital, content, PR, field marketing, events, and athlete and influencer programs, while serving as a visible brand ambassador at industry events, dealer engagements, and key activations. Working cross-functionally with Sales, Product, Operations, and Creative teams, the Senior Director ensures consistent brand standards, compelling storytelling, and disciplined execution across all channels and markets. As a people-first, results-driven leader, the Senior Director of Marketing builds and develops a high-performing team, owns the integrated marketing calendar and budget, and drives measurable impact through data-driven decision-making and strong financial accountability. This role blends strategic vision with hands-on leadership, overseeing major launches, events, partnerships, and vendor relationships while maximizing ROI and market relevance. Ideal candidates bring a passion for enthusiast-driven brands, comfort operating in office, production, and field environments, and the ability to inspire teams and partners while delivering meaningful business results for Fox Factory.

Requirements

• Proven marketing leader with experience leading cross-functional teams across brand, digital, product marketing, and sales enablement within automotive or automotive aftermarket environments.
• Strong strategic and execution capability , translating brand and growth objectives into clear go-to-market plans, campaigns, and programs that deliver measurable results.
• Results-driven and highly organized , effectively managing multiple priorities in fast-paced environments while maintaining accountability for brand standards, timelines, and budget performance.
• Experienced in leading major marketing initiatives , including product launches, integrated campaigns, dealer programs, and brand initiatives, with clear ownership and defined outcomes.
• Data-driven and analytical , leveraging customer insights, market data, and performance metrics to inform decisions, optimize marketing investment, and improve overall effectiveness.
• Strong sense of accountability and follow-through , ensuring commitments are met, issues are addressed promptly, and results are sustained across teams and partners.
• Effective communicator and influencer , capable of aligning executive leadership, cross-functional teams, and external partners around marketing priorities and brand strategy.
• 10+ years of progressive marketing leadership experience , including ownership of a marketing function and proven success leading teams, agencies, and cross-functional partners.

Nice To Haves

• Strong interest in powered on-road and off-road sports (e.g., snowmobiles, side-by-sides, motorcycles, performance trucks), with a genuine passion for enthusiast-driven brands and communities, highly preferred.
• Advanced degree a plus.

Responsibilities

• Provide strategic leadership and enterprise-level oversight across all marketing disciplines, including brand, digital, content, PR, field marketing, events, and athlete and influencer programs, ensuring alignment with growth objectives and brand standards. Relevance: Executive ownership, multi-discipline scope, brand governance
• Lead and develop a high-performing marketing organization , directly managing senior marketing leaders and partnering closely with Creative Services, Promotions, and cross-functional teams to deliver integrated execution. Relevance: People leadership, org design, cross-functional influence
• Own the integrated marketing calendar and operating rhythm , driving disciplined planning, prioritization, and execution across campaigns, product launches, events, activations, and dealer initiatives. Relevance: Operational leadership, prioritization, execution discipline
• Serve as a senior brand ambassador , representing the company at industry events, trade shows, dealer engagements, and media opportunities to strengthen brand credibility, visibility, and leadership in the automotive and off-road aftermarket space. Relevance: Executive presence, external leadership, brand stewardship
• Establish and oversee strategic influencer, athlete, media, and industry partnerships , including program strategy, contract negotiation, performance evaluation, and alignment to brand and commercial objectives. Relevance: Strategic partnerships, commercial alignment, contract authority
• Oversee the creation and execution of compelling, performance-driven content across all channels, including PR, editorial, digital, social, product storytelling, and sales enablement. Relevance: Multi-channel ownership, message control, revenue enablement
• Drive field and event marketing effectiveness , maximizing brand presence, engagement, and revenue impact at shows, activations, and dealer events through consistent execution and measurement. Relevance: Revenue impact, field enablement, ROI focus
• Ensure brand consistency while enabling market-specific execution , balancing centralized brand governance with localized messaging to support diverse customer, dealer, and regional needs. Relevance: Brand governance at scale, decentralized execution
• Own marketing budget strategy and financial accountability , including forecasting, ROI analysis, cost control, and investment prioritization to maximize impact and efficiency. Relevance: P&L-adjacent ownership, financial rigor
• Lead vendor and agency strategy , including partner selection, contract negotiation, performance management, and long-term relationship development. Relevance: External resource governance, cost and performance control
• Partner with marketing leadership and executive stakeholders to develop and refine programs, providing strategic direction, resource alignment, and accountability to ensure initiatives deliver business results.

Benefits

• competitive wages
• great benefits
• employee discounts
• Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive