Sr. Director, Marketing Technology & Loyalty

Macy's • Johns Creek, GA

332d • $196,500 - $327,400

About The Position

The Senior Director, Marketing Technology & Loyalty provides strategic and technological leadership for marketing technology and loyalty systems, including digital content management, digital asset management, customer journey orchestration, customer data management, real-time offers, loyalty, and advertising workflow systems. This role collaborates with business partners across Macy's Technology, Macy's Product Organization, Macy's Strategy & Analytics, and other teams to define, socialize, and secure buy-in for the strategic vision within these areas. The Senior Director leads the development of technology and system solutions to meet business needs while managing all resources involved. The ideal candidate demonstrates extensive domain knowledge in retail, loyalty programs, personalization, and the Mar-tech stack, staying up-to-date with industry and competitive trends. A clear understanding of future technology trends and a proven record of innovation are essential. This role drives product modernization efforts for personalization journeys, loyalty and the marketing technology stack, incorporating industry best practices and external insights into overall product roadmaps.

Requirements

• Proven experience managing large, complex technology initiatives in distributed computing environments.
• Expertise in managing significant expense and capital budgets (e.g., tens of millions of dollars).
• Ability to direct large teams, manage project implementation, and mentor staff through feedback, performance evaluations, and career development.
• Ability to think both operationally and strategically, with strong analytical skills to process diverse data and formulate cohesive action plans.
• Experience influencing and engaging business partners, gaining acceptance, and winning the confidence of senior technology and business leaders.
• Excellent communication skills, both written and verbal, with the ability to interact with both technical and non-technical teams and convey complex concepts clearly.
• Skilled in managing multiple projects, prioritizing tasks, and ensuring timely delivery while staying focused on key objectives.
• Strong persuasive abilities to influence stakeholders through professional negotiation and communication.
• Ability to foster a culture of motivation, positivity, and empowerment, and recognize and develop diverse talent within the team.
• Resourceful, adaptable, and able to solve complex problems in fast-paced, changing environments.
• Ensures high levels of usability, reliability, stability, and quality in systems and applications.
• In-depth understanding of retail, personalization, and Mar-tech stacks, with a focus on emerging trends and innovative technology solutions.
• Strong desire to take ownership of products and projects, ensuring successful implementation and alignment with business goals.
• Deep understanding of the Adobe Marketing Cloud ecosystem, including Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Target, Adobe Analytics, and Adobe Real-Time Customer Data Platform (RT-CDP).
• Proven experience designing and implementing omnichannel customer journeys using Adobe Journey Optimizer (AJO).
• Strong background in Adobe Real-Time CDP and AEP for unifying customer data, building robust audience segments, and ensuring activation across multiple marketing channels.
• Hands-on experience with marketing automation platforms, for orchestrating multi-step marketing campaigns across multiple touchpoints.
• Strong experience with native cloud technologies, particularly GCP.

Nice To Haves

• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• 15+ years of experience in software engineering, engineering management, and delivering large-scale transformation initiatives in retail.

Responsibilities

• Collaborate with Macy's business partners to identify opportunities for improving sales, margin, or profit through technology-based solutions.
• Provide integrated technological leadership to business organizations to ensure applications and systems align with business goals.
• Stay current with emerging trends in the retail industry, technology, and software development to develop appropriate solutions.
• Integrate purchased applications and design custom software to meet the evolving needs of the business.
• Monitor the progress of multiple major projects and tasks, reallocating resources as needed.
• Manage current applications and development initiatives, focusing on usability, reliability, stability, and quality.
• Ensure major projects are delivered on time and within budget.
• Revise system development plans to adapt to rapidly changing business needs and requirements.
• Foster partnerships within Macy's Tech to coordinate projects, integrate systems, and leverage shared services and middleware connectivity.
• Plan and manage expense and capital budgets.
• Ensure the organizational structure is efficiently planned and properly staffed.
• Develop staff by providing feedback, conducting performance evaluations, supporting career development plans, and offering coaching and mentoring. Ensure clear, measurable work goals are set and monitored for all team members.
• Demonstrate regular, dependable attendance and punctuality.

Benefits

• An inclusive, challenging, and refreshingly fun work environment
• Competitive pay and benefits rooted in principles of equity
• Performance incentives and annual merit review
• Merchandise discounts
• Health and Wellness Benefits across medical, dental, vision, and additional insurance
• Retirement Savings Plan with 401k match opportunity
• Employee Assistance Program (mental health counseling and legal/financial advice)
• Resources for continuous learning, career growth, and leadership development
• 8 paid holidays
• Paid Time Off (first year prorated depending on start date)
• Tuition reimbursement program
• Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
• Empowerment and autonomy to perform impactful work with tangible results

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: General Merchandise Retailers
• Education Level: Bachelor's degree