Sr. Director, Marketing Strategy & Analytics

Twilio

124d • $223,300 - $328,400

About The Position

This position is needed to lead and elevate Twilio’s global marketing strategy, turning data into actionable insight that drives growth and customer engagement. We’re looking for a strategic thinker and data storyteller to shape marketing decisions, inspire teams, and deliver real-world results. You’ll build and lead a team that transforms millions of data points into clear direction for campaigns, and drives revenue growth and retention.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
• Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
• Strong communication, leadership, and cross-functional collaboration skills.

Nice To Haves

• Advanced degree (MBA or similar) strongly preferred.
• Experience in SaaS, tech, or high-growth environments preferred.
• Certification in marketing analytics or data science is a plus.
• Passion for innovation, storytelling, and customer-centric thinking.

Responsibilities

• Create a forward looking point of view on the future of marketing and how we’ll drive success.
• Define and drive global marketing strategies through actionable data and deep customer insight.
• Build, mentor, and scale the marketing strategy, analytics and data activation teams, fostering a culture of experimentation and measurable impact.
• Lead annual/quarterly planning, forecasting, and OKR setting to guide execution across all marketing functions.
• Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
• Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• Retirement savings program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees