Sr. Director, Marketing Analytics - Remote
About The Position
Position Overview: The Senior Director of Marketing Analytics will lead the strategy, execution, and optimization of analytics across digital acquisition and lifecycle marketing for Snap Finance a multi-product lender. This role is responsible for maximizing profitable growth by connecting marketing performance to credit quality, unit economics, and lifetime value. Responsible for building and governing the marketing data ecosystem, establish rigorous reporting controls, and deliver actionable insights that optimize customer acquisition, engagement, repeat usage, and portfolio performance. This leader ensures every marketing dollar drives measurable, risk-adjusted return.
Requirements
- 10+ years in marketing analytics, growth analytics, or fintech analytics.
- Deep expertise in digital performance marketing and lifecycle optimization.
- Strong understanding of consumer lending economics (CAC, LTV, delinquency, loss curves, unit economics).
- Experience building governed, scalable reporting environments.
- Advanced SQL and experience with BI tools and modern data warehouses.
Responsibilities
- Own measurement and optimization of paid media, affiliate/partner channels, SEO/SEM, and retail partner marketing.
- Lead lifecycle analytics across onboarding, activation, payment behavior, repeat origination, and retention.
- Develop attribution and incrementality frameworks to assess true marketing impact on originations and portfolio quality.
- Establish full-funnel KPIs: CAC, approval rate, booking rate, LTV, delinquency, loss rate, ROAS, and contribution margin.
- Drive structured experimentation (A/B testing, holdouts, geo tests) across channels and customer journeys.
- Optimize media mix, segmentation, targeting, and creative performance using data-driven insights.
- Build forecasting models for originations, spend efficiency, and portfolio revenue impact.
- Lead development of unified marketing and customer datasets integrating media data, application data, underwriting outcomes, servicing behavior, and repayment performance.
- Define standardized metric definitions and implement reporting controls to ensure accuracy and regulatory readiness.
- Partner with Data Engineering to strengthen tracking, data pipelines, and automation.
- Establish governance practices that eliminate reporting discrepancies and ensure auditability.
- Translate complex marketing and credit performance data into executive-ready insights and actions.
- Develop LTV models incorporating repayment behavior, early payoffs, and charge-offs.
- Identify growth opportunities through cohort analysis, segmentation, and behavioral modeling.
- Deliver closed-loop reporting tying marketing investment to booked revenue, portfolio yield, and risk-adjusted return.
- Build and mentor a high-performing marketing analytics team.
- Serve as strategic advisor to Marketing, Finance, Risk, and Executive leadership.
- Foster a culture of accountability, experimentation, and data-driven decision-making.
Benefits
- Generous paid time off
- Competitive medical, dental & vision coverage
- 401K with company match for US
- Company-paid life insurance
- Company-paid short-term and long-term disability
- Access to mental health and wellness resources
- Company-paid volunteer time to do good in your community
- Legal coverage and other supplemental options
- A value-based culture where growth opportunities are endless
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
251-500 employees
